At Knexus we provide our customers with new platform releases every two weeks. For us, this frequency reflects the very dynamic nature of the way brands are using our platform and continuing to evolve their requirements. The proliferation of devices and digital channels means that brands are constantly facing new content distribution and engagement challenges. The continued commitment we have to our customers means a regular dialogue from which we deliver platform improvements and new capabilities to address those challenges. It’s always about customers telling us what they need.
With our latest platform release, we’ve improved how users can manage their content across all the digital channels, more effectively delivering timely and relevant customer experiences. Improved analytics capabilities on Knexus dashboard is now based on the metrics that matter the most and provides users with an even more intuitive and easily customizable interface.
To better explain what metrics brands should be relying on when measuring the success of their inbound marketing, we’ll be writing soon about our findings.