Having progressed your customer down the marketing funnel they come to the all-important buying decision. It is vital to engage your customer at the point of purchase to help them make the decision, reassuring them and increasing your ROI.
Recent studies indicate that engaged shoppers spend on average $84 more than disengaged customers. Presenting highly tailored content at the point of purchase increases sales and ensures an enjoyable experience that customers return for again and again. This is why Customer engagement in ECommerce is vital.