The AI challenge to optimize content & customer journeys in Asset Management
Artificial intelligence is a potential game-changer for marketing. But what is its impact more specifically for customer experience and optimizing customer journeys.
Knexus, the specialists in using AI to optimize customer journeys and increase sales, is running a highly successful series of exclusive, private briefings for leading Asset Management firms.
Insights from the briefing include..
- Why Asset Managers don’t optimize customer journeys (main barriers to adoption)
- How to get around them in practice (incl. role of AI)
- Key benefits (incl.)
- The importance of increasing relevance for customers
- How investment insights and other added value content can be used more effectively to improve engagement and sales
- How to Get Started
What kind of feedback has there been from briefings to-date
The briefing was informative & very thought-provoking
Director – Marketing
(the briefing) helped our marketing team understand some of the key challenges & opportunities for our business
Head of Digital Delivery
there’s less mystery around how we can use artificial intelligence to meet our marketing objectives
Global Marketing Manager
its helped identify specific actions we can take to improve our customer journeys
If you’d like to organise an exclusive, private briefing for your team, sign up using the Request a Briefing form below.
Request a Briefing
Optimize your customer journeys to grow sales