The AI challenge to optimize content & customer journeys in Retail Banking
Removing friction from the customer journey is a top priority for Retail Banks in 2018. But how can AI be used to optimize marketing or social content in customer journeys to grow revenue and improve customer experiences.
AI optimized customer journey specialists Knexus are delivering a series of exclusive, private briefings for leading banks such as Bank of New York and UBS.
Insights shared through the briefings include….
- Why Banks don’t optimize content in customer journeys (main barriers to adoption)
- How to get around them in practice, using AI
- Key benefits, including..
- The importance of increasing relevance for customers
- Automating content integration to improve customer experience
- How marketing content can be used more effectively to improve engagement and sales
- How to Get Started
Some of the feedback from briefings to-date
Very helpful, especially as greater relevance is a priority for us to improve new customer acquisition
Senior Marketing Manager
For sure we should be optimizing content in our customer journeys
AI is such a hot topic but this has identified clear ways to apply it to improve customer experience
Digital Experience Director
Thanks. Fits well with one of our priorities to make content work harder for the bank
Head of Content Marketing
If you’d like to organise an exclusive, private briefing for your team, sign up using the Request a Briefing form below.
Request a Briefing
Optimize your customer journeys to grow sales