Knexus for Instagram
Instagram has opened up a world of opportunity for brands to connect with shoppers. So it begs the question, why aren’t brands using this influential content across their ecommerce store? Instagram is powerful on it’s own but is even more powerful in the ecommerce journey. Knexus enables brands to leverage this content across individual buying journeys.
Siloed Instagram Content
Integrated Instagram Content
Instagram content is hidden from buying journeys
As Instagram content from influencers, customers, your brand & partners is locked away on the Instagram platform, shoppers don’t see this validation content during buying moments in the ecommerce journey. Brands run the risk of shoppers abandoning the buying journey altogether in search for validation elsewhere.
Instagram content is automatically integrated into the buying journey
Knexus automatically discovers, categorizes & indexes your Instagram content whether that’s from you, influencers, customers or partners & dynamically integrates it into your ecommerce store. Shoppers are delivered social proof & validation across the entire ecommerce journey for validated buying decisions.
Instagram content is static & not personalized
Even if your Instagram feed is embedded into your homepage, this content is static, meaning you are delivering the same content to each shopper at the same time, regardless of their intent, interests or behaviors.
Each shopper is matched to relevant Instagram content
Knexus automatically delivers the most relevant Instagram content to each shopper at the right time. Shoppers will only see content relevant to their intent, interests or behaviors to provide the social proof & validation needed to make confident purchases.
Instagram content is static & not shoppable
With static Instagram content, there is no direct link between the moment of influence & the point of sale – interrupting the buying journey. Without dynamic & personalized product recommendations, brands run the risk of shoppers abandoning the ecommerce journey on their search for the product.
Personalized product recommendations are integrated into each content asset
At the same time as a shopper is consuming content, Knexus automatically identifies & showcases the related product. Knexus then integrates the personalized purchase option into the relevant content asset to make your Instagram content personalized, relevant & shoppable. Automatically tighten the moment of influence & the point of sale with shoppable content.
Knexus is fully automated from content & product selection through to delivery & optimization.
No content is off limits
Knexus transforms your content no matter what form it’s in whether it’s images, videos, articles, blogs – you name it.
Knexus is scalable across your ecommerce site, mobile app, CRM & PPC landing pages.
Based on machine learning
Through machine learning Knexus never stops learning, continually building intelligence around your content, products & customers.