‘Increasing economic value through Communities, Content and Collaboration’

The power of the Internet has created an unprecedented network of people unbound by geography or time. For our corporate customers, this creates the potential to bring together existing Communities or create new Communities in ways that were previously unachievable, blending the power of the Web with traditional offline channels. These Communities can embrace employees around the world to improve knowledge sharing and reduce waste, or bring together customers to improve collaboration, driving stronger relationships and increasing revenues.

The challenge is how to unlock greater economic value from Communities. Communities are strategically important and valuable assets. Investing in their development and improvement can lead to improving business performance, getting closer to customers and driving out inefficiencies. Increasingly, Communities that are actively managed and developed represent a route to obtaining competitive advantage (look at what Community has done for eBay).

The companies that understand the importance of combining the power of technology, content and a humanising approach through Community are set to take a lead in the rapidly changing business environment of the 21st century.