Our Alliances

ECCS


ECCS’s remit is to connect business users with complex issues that will transform their performance, their bottom line and their customer strategies.
For over 6 years ECCS has been exploring and advising on issues such as best practice management, performance impediments, improved effectiveness and efficiency through technology and helping companies to capitalise on market dynamics.
Over 40,000 members now log on enthusiastically and interact confidently

Why do members read ECCS?
  • Importantly ECCS is independent and original – it is not a vendor driven community or owned by a software company.
  • ECCS is based more around analysis and evaluation rather than being primarily news based. News is only valuable to end-users if they can relate it specifically to their company, their agenda and their problems.
  • Information updates are in real time with links to Data monitor. Members receive a monthly newsletter that analyses end user issues in relation to the vendor product promise.
  • ECCS is all about peer-to-peer sharing of experiences. ECCS offers advice and mentoring through case histories and member surveys/research, encouraging users to benchmark and scorecard.
  • ECCS also aims to be practical with checklists, hot tips and case histories. ECCS speaks to professionals in their language, about their business issues, solving their business problems.
  • Members themselves confirm that the main reason for referring to ECCS is because ‘it helps them do their jobs better’ and allows them to become aware of who can help them in that process.

 

ECCS has always understood that end users, or companies grappling with customer related issues or individuals charged with increasing profitable return from customer relations,

need a different relationship with CRM, with technology choices and with customer issues than is traditionally being delivering through gathering brochures and listening to sales spin at shows.

They crave;

  • Independent advice to understand the basics of CRM technology
  • Independent analysis of whether the vendor promise could live up to the practical realities
  • Direction on change management issues
  • Confidence that they were doing the right thing from peer case histories
  • Insights from companies who had taken the plunge already and could share experiences on implementation concerns, ROI and real cost models.

ECCS, The European Centre for Customer Strategies, was launched to be independent, analytical and research driven and to connect with decision makers on these issues in a non-threatening online environment.

ECCS evaluates two distinct layers of the market editorially:

The business issues and vendor technologies based around 4 quadrants-

  • Marketing automation
  • CRM analytics
  • Field sales automation
  • Customer service and customer interaction

ECCS analysis looks at all these areas from the perspective of point applications as well as integration of applications.

  • Secondly ECCS looks at the overarching issues that underpin these customer strategies such as change management, culture change, performance management, and best practice management.

ECCS differentiates itself from exhibitions, magazines and other online communities in that as primarily a research based company, it understands how to release information on business collaboration, performance and productivity to its members by;
  • Understanding how they want information presented to them
  • How and when they want to be contacted and in what format
  • Understanding what their chain of command is and what their specific issues are at any given time.

ECCS is an organic CRM community; as projects are initiated or indeed changed ECCS creates a support system for the individuals within a company who at any precise time are gathering information, making recommendations, signing cheques, grappling with implementation problems or with related business issues.

ECCS regularly researches its own members giving them an opportunity to measure their progress. ECCS also conducts workshops and best practice forums centred on end user issues that are hot, vexing or prevalent.
ECCS is close to the intellectual and practical needs of the end users at any one time.

You can become a member by visiting
http://www.eccs.uk.com/VD25/member/register.asp

Editor
David Harvey

ECCS
Highlands House
165 The Broadway
Wimbledon
SW19 1NE
0208 544 8043