AI Content & Customer Journey Optimization – A Priority For 2019?

Speakers

Jonathan Newman
Chief Digital Officer, Office Depot
(left October'18)

Nathalie du Preez
COO, Quill

Graeme Foux
CEO, Knexus

Why Attend

Understand why AI & machine learning change how content can drive growth for your brand

Identify the business case
and ROI

Learn about critical success
factors to get started

Build relationships & insights
with other innovators

Agenda

Start your day with a perfect cup of coffee (or tea)!
AI driven optimization of the customer journey, with a focus on content, is removing friction by providing the customer with advice/purchasing confidence. As a result, brands can improve conversion, loyalty & sales, whilst dramatically reducing costs & complexity
Questions to the expert(s) & roundtable discussion
Over the past decade the evolution of technology and the digital transformation of organisations has been an enabler for savvy retailers working to delight customers. Now the emergence of AI is driving the next level of customer delight - delivered with real-time intelligence & performance optimisation - on scale and consistently across touch-points
A look at how AI and human talent can work in tandem to optimise the customer journey with high-performing content. Nathalie will also discuss how Quill is applying AI and machine learning to optimize the content production process
Questions to the expert(s) & roundtable discussion
A walk through the 7 agile steps that brands can take to starting optimizing their content and customer journeys in real time
Open discussion on topics covered, key challenges and priorities for 2019
Final thoughts, a summary of key learnings from the morning… and then back to business!

Venue

61 Conduit Street, W1S 2GB London

AI Content & Customer Journey Optimization - A Priority For 2019?

November 8, London W1

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