Analyze & optimize content
Through machine learning Knexus continually builds intelligence around content & customers. Knexus advanced content analytics automatically identifies the best converting content based on sales impact & optimizes for optimal results.
Understand what content drives sales
Is Google Analytics enough?
Google Analytics is essential to track & report website traffic. However it’s vital for ecommerce brands to look beyond this. Knexus understands which influencer, UGC & brand content drives sales & engagement – providing insight into how each asset influences buying decisions across individual journeys to scale conversions.
Optimize based on purchase decisions
Create better informed content investments.
With the advanced content analytics identifying the best performing content, Knexus automatically optimizes your influencer, UGC & brand content for optimal results & better informed content investments. Knexus automatically matches each shopper to your best performing content which is most likely to influence their desire to buy & deliver it to the right shopper at the key moment.
“With advanced content analytics now in place, we can quickly see the relationship between different types of content and sales performance. As a result, the team can tap into direct sales insight to inform future content investments.”
"The team gained unique insight into how their articles, posts, videos, and other assets directly impacted sales performance. This meant that the team could connect the content within their CRM campaigns to sales for the first time ever."
‘Within a few months of putting Knexus live, we’d seen a 162% year on year sales uplift from our website.’
Trusted by leading brands
Discover more about Knexus
Analyzing & optimizing your content is only the tip of the iceberg. Learn what else Knexus can do to help you make content sell.