Fast-track buying journeys with articles that educate and inform
Article content – whether it’s on your blogs, online magazine or elsewhere – gives you the chance to educate and inspire customers, giving them great ideas on how your products can be used. If your brand understands the power of written content on your site, but relies on customers navigating to that content themselves, then it’s time to take the initiative and bring the content to the customer.
Manual curation will only take you so far. While some success can be had without a data-driven approach, the lack of scalability will quickly render it uneconomic.
Knexus’ data-driven visual commerce platform uses machine learning to identify the right article content for each customer at optimal moments in their buying journey. This means you can give each and every customer the information that is most relevant to them when they need it most, automatically and at scale.
Your articles, tagged
The right article for each customer
Knexus brings the content to the customer, delivering articles at optimal moments to enhance the quality and consistency of their experience.
Drive more sales
So when your customer decides they need a little bit more information before they’re confident enough to make a purchase, you can give them the content they need, right at their fingertips.