Objectives
As the world’s largest asset manager, with 7,000 + portfolios managed, Blackrock looked to engage retail investors & IFA’s more effectively by providing high relevance, richer content experiences online
Strategy/Solutions
Utilizing Knexus Platform, create banners with latest financial commentary, videos, graphs and interactive content; Distribute content across a range of relevant consumer and advisor publisher sites; extend reach of content in earned & owned media; Measure performance & optimise content across sites from the central Console instantly
Results
Significant uplift in brand engagement as greater proportion of audience consume timely, added value content & take calls action; Maximising the reach of high value content, not only through paid media but across social channels, influencers & owned media; Accelerated speed to market through the ability to publish & refresh content centrally in real time; Significant cost savings in digital delivery with simple to use tools
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