Objectives
GSK Consumer Healthcare is a global leader in Oral Healthcare with brands like Sensodyne, ProNamel, Aquafresh, Polident, Poligrip, Biotene, and Paradontax. GSK wanted to provide dental professionals globally with an online resource for insight & ideas, showcasing the science behind GSK brands
Strategy/Solutions
Using Knexus Platform, centralise content for GSK oral healthcare brands with a state-of-the-art responsive website delivering rich content experiences for visitors. Dental experts get privileged insights from science leaders, conference previews & briefings, plus the opportunity to participate in webcasts on the site
With Knexus Cloud interface, GSK communications team can easily publish content to the site & across other channels, integrate the social & web experiences seamlessly & respond to its community effectively (without requiring IT skills or expert resources)
Results
GSK reaching more dental experts online & achieving a higher level of brand engagement; Online engagement more cost effective than traditional sales reps; GSK communications team operating effectively as publishers, without requiring IT skills or expert resources; Accelerated speed to market, launching new sites in weeks rather than months, & refreshing capabilities in hours not days
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