Objectives
STA Travel (the youth travel expert, present in 60 countries with 200 retail locations, sending 6m+ travelers away each year) wanted to create rich content, online destination hubs & then share select content from the hubs across multiple channels
Strategy/Solutions
Using Knexus Platform, create multiple destination hubs pulling in rich branded content, video & images from social channels like YouTube & Facebook, plus user generated content. The marketing teams create hubs & drive ongoing engagement without IT involvement. Global content is shared via the Cloud & local teams have flexibility to tailor market specific experiences
Results
Lifestyle brand experience creating greater customer engagement & loyalty; Significant improvement in SEO performance with rich content, social sharing etc; Growing digital as a proportion of total business with greater brand reach (more viral sharing; maximising content reach) & more timely calls to action improving conversion; Reduced cost of digital delivery with marketing team in control
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