Challenges:

• This leading European fashion retailer has one of the largest ecommerce operations within its industry across Europe
• The Company has increasingly embraced video content (e.g. product demos; catwalk footage; TV Ads) It wanted to exploit that video content more effectively
• This fashion retailer also recognized the fast changing expectations of online shoppers and wanted tools that would enable it to create a compelling social commerce offering
• It wanted to work with a supplier that would not only provide suitable tools, but help them to determine where and how best to put their plans into action

Solutions:

• Making video content more prominent and integral to the user experience on target brand ecommerce sites
• Integrate video into the buying experience so its easy for a customer to buy directly from seeing a product on video
• Integrate customer conversation around video to increase the value of the video in terms of informing, building trust & confidence . Fulfils the needs of a growing band of consumers who want peer group insight before making a purchase
  
• Make content more viral within the user experience so that consumers who like what they see with video content can easily share it with a friend, post to Facebook or Twitter etc

• The video content is primarily celebrity based content
• Knexus Professional Services team worked with this retailer to create a roadmap for where and how social video should be deployed and integrated with ecommerce capabilities
• The Social Video App provides a single, seamless user experience between watching video , engaging with the content through peer group interactions and choosing to make a purchase
• This approach improves the level and quality of interactions around video content, accelerates decisions and optimizes sales
• Consumers ask questions, post recommendations & share content on third party social networks
• The App is easily deployed on different pages or sites with any mix of video content
• Combined with extensive analytics, the App is ideal for testing new content/utilizing video in new ways
• The secure Admin Panel provides powerful and agile tools to support the ecommerce and marketing team
  
• Features include quick upload and deployment of new video, manage and approve pre-production content, archive video, customize social features, moderate social activities around content and customize admin rights for different admin levels
• The ecommerce team access reporting tools with in depth analysis of user behavior, content popularity
  & usage to evaluate ROI
• Customization capabilities that have been enabled include merging social video and ecommerce functionality – so users can purchase directly from video content
• The solution is provided as a service with guaranteed delivery, storage and bandwidth capabilities to ensure a compelling user experience

• Revenue – There is the capability to purchase directly from the App; we anticipate the use of video will makes users more likely to purchase; access to peer group conversations are also projected to accelerate decisions & increased trust
• Engagement – Consumers ability to share reviews, explore product recommendations and interact with other end users is forecast to engender a greater sense of willingness to make online purchases with some users
• Traffic –Site traffic increases are targeted through a viral approach of video content distribution , more social engagement on sites and an uplift in organic search results from both video and social content

• Using video in eCommerce solution can increase conversion rates by 40% (ReelSEO)
• Customers who view product videos on OnlineGolf.com are 85% more likely to buy than shoppers who do not view videos (Multichannel Merchant Report)
  
• Videos are 53 times more likely than text pages to appeared on the first page of search results (Forrester)
• Implementing online video strategy properly increased page views by 123% (Discovery Channel)
• Shoppers who browsed the site's new "Top Rated Products" page, which features products rated most highly by customers, had a 59% higher conversion rate than the site average and spent 16% more per order than other browsers of products (Bass Pro Shops)