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| | | | | | | | This leading global travel and leisure company offers business and leisure travelers the finest in accommodations, service, amenities and value. Their commitment to creating exceptional guest experiences remains unchanged, and their team members continue to bring the highest quality of service to the world's visitors.
| | | | | | Challenges:
This leading global travel & leisure company wanted to embrace video and social to improve employee engagement and learning. Objectives included: - Improve communications for globally dispersed teams, frequently travelling, on different time zones, rarely office based
- Accelerating insights to keep up with fast changing market dynamics
- Effectively on-boarding rapid intake of new team members resulting from significant growth in Asia Pac and LatAm markets
- Harnessing best practices & new learning emerging across different geographical markets
- The company wanted to find an experienced partner with niche expertise in using social & rich media content to improve employee engagement & learning performance
- The partner needed to have a simple, easy to deploy technology solution with enterprise scalability, plus expertise to support adoption of new working practices & processes
Solutions: - The Company chose K’nex-us 2.2 as its technology solution
- K’nex-us 2.2 is an enterprise focused platform, delivering professional & user generated rich media content whilst making content more collaborative, engaging & viral
- In phase I, key team members (team leaders) are being provided with branded Flip videos , tripods and guidelines on how to successfully shoot video content
- These users are moving away from email, word & PowerPoint based communications , replacing them with short video based briefings
- Using K’nex-us 2.2, team leaders quickly upload videos into a central hub
- Each colleague gets a customized interface with his/her own relevance settings & appropriate permissions
- Colleagues receive alerts & can view new video content
- They can network & collaborate directly around the video content, find colleagues with relevant experience, rate the content & share
- Colleagues can also search for content, people & collaborative opportunities by category or interact through the community functionality
- Team leaders set tasks & track team activities through the admin panel to support compliance & team development
- The Admin panel also provides easy to use controls over all content, powerful analytics and extensive customization & integration options
- As the deployment rolls out, Flip videos will be provided to increasing numbers of users
- Content sharing will also be extended beyond video to include podcast, images & events
- With a comprehensive list of ready built features & functionality, K’nex-us 2.2 was quick & economical to customize around the client’s specific business needs
- The platform was skinned with the company branding , look and feel
- In this instance, the platform was deployed on a standalone basis to avoid corporate IT complexity
- It could also have been deployed within the existing intranet, with a number of flexible options available
- The complete technology solution is provided by Knexus, so that K’nex-us 2.2 is deployed with guaranteed delivery, storage and bandwidth capabilities to ensure a compelling user experience
- Knexus Professional Services team worked with this client to support an effective roll out and transition from more traditional methods of employee engagement & formal learning
- This included building an economical & effective approach to generating video content (both professional & UGC) , defining new workflow processes, engaging & supporting key stakeholders & managing the technology deployment process such as integration with existing company systems & roll out
Results:
Due to the early stage of deployment, we can’t provide detailed data points yet. However, we can share some of the impact & measurement framework used, as follows:
- Dramatic time saving – team leaders have reduced time spent on explaining key insights, requirements and learning from hours to minutes by moving from creating PowerPoint presentations to short videos
- Enhanced informal learning & knowledge sharing – distribution of Flip videos with easy access to upload content, encourages contributions of experience
- Improving employee productivity – accelerating on-boarding & supporting existing members to get up to speed with better access to knowledge & people with the know-how
- Substantial cost savings – the cost of distributing & managing communications is dropping dramatically as the message is captured once & accessible 24/7 by all relevant audiences
- Leveraging existing investments – by better sharing existing projects & capabilities within the business across geographies, the business is reducing costs in terms of duplicating investment
- Reducing risk & Capital Expenditure – opting for a SaaS based solution like K’nex-us 2.2, our client avoided risks associated with a substantial upfront capital investment in a software solution. Instead, the client purchased the software as a service sized to immediate business needs, safe in the knowledge of enterprise scalability and that further investment will only take place due to success
- Competitive Advantage – deploying a ready built solution with extensive customization capabilities and enterprise scalability, our client responded quickly to identified business needs, equipping the business to outperform competitors
- Harnessing innovation – partnering with a niche partner committed to ongoing technology innovation around employee engagement & social learning, our client is positioned to benefit from ongoing innovation
Data points used for the business case included:
- Implementing social learning at Hitachi resulted in a 106% increase in online knowledge sharing & 42% increase in customer, partner and employee satisfaction
- Cisco cut its cost of training & learning by 85% from about $6k per person to under $1k per person with social learning
- BT save £8 million per year through Dar2Share, reducing training costs and improving employee productivity, with podcast based communications plus collaborative and social learning
- Telus implemented social learning leading to increased employee engagement, better sharing of institutional knowledge and a 20% saving on learning costs in 2010
- Companies lost $350 billion a year because of employee disengagement (Employee Opinion Survey)
- Employees spend average 2.3 hours per day in searching for critical job or task related information (IDC Report)
- 60% of Chief Learning Officer believer social learning portals had a positive impact on their organizations (IDC Report)
- Enterprises using video content have seen a 65% increased employee engagement rate (School District of Philadelphia)
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