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| Topic: | Content Management Systems – leading automotive company wants to share its experience using Interwoven |
| Description: | Summary The company, has invested in the introduction of Interwoven’s Content Management System (CMS) to assist in the strategic management of its internet properties. After successful acquisition, training and technological implementation, company’s second phase objective is to leverage the tool to deliver the appropriate business benefits in line with an appropriate content strategy. What are the company’s Objectives for this Knexion 1. Exchange knowledge and experience of practicalities with Interwoven’s CMS 2. Understand best practice through case studies or discussion of organisational change required 3. Discuss local issues with companies that have undergone similar transformation projects 4. Validate our proposals/views/plans with others that have undergone similar transformation projects 5. Knowledge share 6. Assist in understanding the principles to practicalities of developing an appropriate content strategy What are the company’s objectives for their Content Management System 1. Increase the flexibility and frequency of publishing content to the web (sales performance and resource impact) 2. Increase efficiency of managing the storage, maintenance and publication of content to the website (cost impact) 3. Reduce/amend the current operational organisation that is focused around a ”hard-coded” site (cost impact) Who does the company want to meet? Companies using Interwoven as a product Other organisations that are undergoing/completed CM transformation projects Companies whose sales and content strategies associated with their web presence |
| Company: | Anonymous |
| Status: | Closed |