Summary: The eBusiness team at a leading FMCG company want to increase awareness and understanding of the power of the web among its colleagues. The objective is to demonstrate how employees can unlock the potential of the internet and integrate this channel into their normal business.

The eBusiness team wants to develop a piece of internal work that succinctly and plainly demonstrates the potential options and benefits involved in using the web (both intranet and internet), improving the knowledge within the business about the business value the web channel can deliver. The company is looking for ideas and experience from others who have or are conducting internal education activities to increase understanding on the benefits of the web, and looking to generate more business demand for the company”s eBusiness team.

What are the company”s Objectives for this Knexion?

• Develop a piece of work (exact format to be determined) that will succinctly and plainly display the potential options and benefits involved in using the web (both intranet and internet).
• Promote the web as an integrated part of all other channels so it becomes a method of communication that is naturally considered alongside more established vehicles such as telephony, DM, POS and paper based materials.
• Develop a deep understanding across the business of the business potential of the internet channel.
• Encourage different business areas to formulate ideas where they can use technology via project development with the eBusiness team to assist or drive their demand creation, sales development, people development, supply chain, information strategy, business processes, marketing or customer service.

What are the company”s objectives for educating its peers?

• Improved customer service
• Cost reduction
• Improved internal communications
• Improved product and promotional awareness
• Incremental company volume
• Deliver right tools for the job
• Raise the profile of the eBusiness team within the company

Who does the company want to meet?

• Other companies who have faced similar issues or experiences
• Companies looking to improve and raise awareness around their eBusiness teams