| Description: |
Summary:
One of our members, a major business services group, has recently undergone a massive relaunch of its consumer portal, having invested a significant sum to bring all of its brands under one umbrella. The site provides a one-stop shop for all of its customers to do business with its three brands.
As part of its measurement activities, our member would like to investigate whether the cost per each visit to its portal is high or low, compared to other eCommerce websites. Currently the member uses the metric of whether users were able to find information on its portal, divided by the cost of the portal.
Our member will happily share its confidential costings with other members in order to determine a set of metrics by which it can measure itself.
What are the member”s objectives for this Knexion:
1. Gain a clear understanding on whether its costs are too high or low
2. Create and justify a return on investment business case
3. Understand the process as to what data it should be collecting to make the necessary analysis
Who does the member want to meet?
1. Other large customer facing organisations
2. Other companies who have benchmarked themselves against the cost per visitor
3. Companies willing to share and learn |
