| Description: |
Managing a corporate online presence means understanding and addressing a large number of issues including usability, accessibility, data protection, business risk management, brand compliance, search engine strategy and compliance to other standards and guidelines for best practice.
How are companies meeting this challenge in terms of roles and responsibilities? How do you make the business case for resourcing and addressing these issues which often offer intangible or indirect benefits?
The member is a leading business services provider to organisations worldwide. Its web presence consists of 110 microsites specific to products, services and audience sets, in multiple languages.
What are the member’s Objectives for this Knexion:
1 Gain an insight in how the online communications function is structured in other global corporates
2 Share and exchange knowledge around its own organisational structure
3 Explore and define best practise for online communications and how it should be addressed within an organisation
4 Understand the level of commitment and resource that online communications needs within a corporate
Who would the member like to meet:
1 Other global corporates that face the challenge of meeting best practice with online communications.
|
