| Description: |
Summary: Since the Electronic Communication Directive was introduced on 11 December 2003, it has been illegal to send direct marketing emails to consumers with whom you do not already have a commercial relationship, unless they have given their permission to receive your communications. With the increasing problem of businesses as well as consumers receiving spam email, one of our members is looking at ways of trying to reduce this problem.
Our member wants to hear your views on whether you think that the right to opt-in (prior permission) should be considered for corporate users, rather than opt-out (on receipt of an unsolicited direct marketing email, corporate users currently have the right to opt-out to receive any further such emails from the same company).
What are the member’s Objectives for this Knexion:
1. The issues and challenges around both opt-in and opt out models for corporate users
2. Gain a clear understanding of how corporate users behave
3. Learn about corporates’ experiences of both sending and receiving unsolicited commercial emails, including those that contain viruses and illegal/suspect content (e.g. adult or prescription drugs).
Who does the member want to meet:
1. Senior marketers in B2B corporates
2. Executives that are in favour of either model
3. Corporates that are willing to share their knowledge and experience |
