A leading global FMCG company is looking to measure consumer usage in order to optimise its brand websites. Its main consideration is to identify what it should be measuring and to understand the activities needed to fully optimise the site.

What are the member’s Objectives for this Knexion:
1. Understand what other organisations measure on their websites
2. Identify the market leading measurement software and any pros/cons
3. Understand the activities other organisations perform to optimise their site (e.g. meta tagging)
4. Understand how other organisations have ”sold” in the benefits of web measurement optimisation to business site owners

What are the member’s Objectives for its Measurement project:
1. To test the relevance of the web measures reporting to ensure effective brand websites 
2. To produce a series of processes (information capture, analysis, recommendations, decision points) that will ultimately be used to monitor, review and make potential amendments to a pilot website
3. Time period to monitor the effect of the design amends on the user activity
4. To establish if any changes are required to the processes to update the website based on the web measures analysis
5. To understand the suitability of the chosen reporting software 
6. To design a suitable configuration (Hardware/Software/Interfaces) for the pilot reporting system

Who does the member want to meet:
1. Other companies that optimise their websites