Knexus
Digital Business
The Premiere Corporate Digital Business
Community
Knexus Digital Business is the premier corporate digital business
community. Over the past five years, our community has built-up an
impressive membership list comprising many leading European and U.S.
blue-chip companies. Membership is exclusive to senior corporate executives
responsible for digital business initiatives. Our members’ address
Digital Business issues through secure offline and online initiatives,
benefiting from inter-company peer-to-peer knowledge & digital asset
exchange, idea generation, benchmarking and networking. Our secure,
trusted environment guarantees unbiased insights into current marketing,
strategy and communications issues. |
Mayfair House
39 Gt Portland St
London W1W 7JZ
t. +44 (0)20 76
31 41 51
f. +44 (0)20 76
31 41 50
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12
Month Free Membership offer
If you respond to this
newswire and your company subscribes to Knexus Digital Business Corporate
Membership before March 30th 2003 then one nominated executive will
receive free Year 1 Knexus DPEPS Membership (Data Protection, Ethics,
Privacy & Security).
(offer subject to meeting the criteria for Knexus Digital Business
membership) |
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Marketing Initiative – FEBRUARY
2003
Don’t miss this opportunity to obtain
a key insight into Honda’s European customer relationship and online
brand and communications strategy.
If you are a…
* pan-European
Marketing Director/Manager
* Customer
Relationship Manager, Sales Director/Manager
* New Media,
eBusiness and Digital Business professional
… then this is a ‘must have’ initiative for 2003.
In February, Knexus’ Digital Business community is focusing on
customer relationship strategies, with a range of activities
designed to help members develop their thinking, gain insight from
peer group companies, generate new ideas & network with people who
can help them achieve success in their business.
The centrepiece of these activities is a behind the scenes, privileged
insight to Honda’s new pan-European customer relationship strategy.
Within the secure, exclusive environment of our Knexus community,
Honda will be sharing a frank assessment of how they have formulated
& begun to execute their online brand and communications strategy,
including the deployment of cutting edge A.I. data analysis tool
‘Talking ASIMO’ to improve their customer relationships.
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What’s in the Latest Digibiz™News
Download
a printable version of this Digibiz™ News (.pdf)
* 12 Month
Free Membership offer
* Marketing Initiative – FEBRUARY
2003
* Knexus DPEPS community coming soon…
* Knexus Digital Business – our new
name
* 22
January 2003 – Knexus Member Summit
AVIVA: Developing Communities to Drive
Economic Value
* 5 February 2003
– Knexus Elevator
BAT: Turning Strategy into Action?
* 26 February 2003
– Knexus Member Summit
HONDA: New customer relationship strategy
–
artificial intelligence tool drives improvements
* Activities Schedule for 2003 (download
.pdf)
* Tell your colleagues about the
benefits of Knexus
* What do you think of Digibiz™ News?
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Hyperion Services builds & manages
strategic communities for corporate customers
CONTACT
US
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Knexus DPEPS community coming
soon…
We will shortly be providing you with details
of a new corporate community that Knexus will be launching in the
near future. The community is focused on Data Protection, Ethics,
Privacy and Security issues, both physical & electronic, and will
be known as Knexus DPEPS.
The community will be primarily focused on business issues associated
with compliance/risk of non-compliance e.g. brand, reputation, culture
etc. The community plans to address these issues both from a pan-European
& global perspective.
The good news is that corporate members of Knexus Digital Business
will have the opportunity to participate in, and benefit from, this
new community at no additional cost for one year.
We’ll be providing more information on the DPEPS community and how
to get involved in the next few weeks.
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CONTACT
US >>
If you have responsibility for Data
Protection within your company and wish to know more or if you
have any questions or suggestions.
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Knexus Digital Business – our
new name
Just a reminder that since the start of this year, we have a new
name… ‘Knexus’ (pronounced Ker-nex-us).
We believe our new name better represents the energy and creativity
of our community, and will help us to grow and deliver more value
to you, our customers. As a member, you have full access to the
Knexus Digital Business Community.
For more details on our name change, please read Press
Release
Visit
our re-branded website at: www.knexusgroup.com
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CONTACT
US >>
If you would like more information
about Knexus
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Forthcoming
Events
22
January 2003 – Knexus Member Summit
Aviva plc – Developing Communities to Drive Economic Value
As part of our initiative looking at Communities,
we have a face-to-face event at leading financial services company,
Aviva, next week. The event will combine a privileged insight into
how Aviva has developed its communities to encourage knowledge sharing
& collaborative working across their global business, together with
a round-table discussion to discover the status, issues and views
of a cross-section of member companies on the topic of communities.
MEMBER COMPANIES ATTENDING INCLUDE
AstraZeneca, Aviva, AXA PPP Healthcare, BSI Group, BUPA, GlaxoSmithKline,
HBOS, Invesco, J Sainsbury, Johnson Matthey, Marsh, Prudential,
Royal & Sun Alliance, Royal Mail Group, Severn Trent, UBS Warburg
There are only a very few remaining places for this event.
If you would like to register or find out who should attend, please
visit our website.
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5
February 2003 – Knexus Elevator
BAT plc – Turning Strategy into Action
A well thought out business (eBusiness) strategy
is worthless if it is not effectively adopted within an organisation.
Case studies abound of companies with great strategies which have
failed due to their inability to execute. In a business environment
where rapid change is pervasive, and many global businesses function
with a federated governance structure, attempting to successfully
communicate & execute a single strategy is a major challenge.
Knexus will be tackling this issue with the help of British American
Tobacco, who have employed mechanisms, processes and a governance
structure that they believe will help them successfully deliver
the strategic vision.
If turning business strategy into action is a focus for you, please
join us and share your experience and ideas.
MEMBER COMPANIES ATTENDING INCLUDE
AXA PPP, British Library, Britvic, Cadbury Schweppes, Coca – Cola
Enterprises Ltd, Diageo, Invesco, Marsh, Nestlé UK Ltd, Royal Mail
Group, Sony, Standard Chartered Bank
There are only a very few remaining
places for this event. If you would like to register or find out
who should attend, please visit our website.
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Host & case study from BAT plc
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26
February 2003 – Knexus Member
Summit
Honda’s new customer relationship strategy –
Artificial Intelligence tool drives improvements
Automotive
manufacturers selling vehicles in Europe face one of the most highly
competitive and challenging marketplaces imaginable. Here, the titans
from the US and Far East converge to challenge their remaining European
counterparts head-on. There is little room for failure and none for
the faint-hearted.
Honda, which is a major global brand, has a relatively modest foothold
in Europe, particularly compared to the US and Japan. The company
has a strong product line-up but weak dealer network and marketing
spend, when compared to its competitors. To help improve this situation,
Honda has embarked on a major programme to reposition its brand and
put in place a new, pan-European customer relationship strategy. Central
to this new strategy is IT, with the Internet viewed as a key channel
through which to attract and recruit new customers and an effective
means by which prospects and customers can identify themselves directly
to Honda before purchasing the vehicle.
Join us to get an insiders view on how Honda are tackling this strategic
marketing initiative.
WHO SHOULD ATTEND
This event is likely to be of particular interest to:
*
pan-European Marketing Directors/Managers
*
customer relationship managers, sales
Directors/Managers
*
New Media, eBusiness and Digital
Business professionals |
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2003
Activity Schedule
We have an exciting schedule of initiatives
that our community plans to tackle in the first half of 2003, with
an assortment of activities related to each initiative.
To identify the opportunities that can help you, take a look at our
Activity Schedule. |
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Tell
your colleagues about the benefits of Knexus
There is now a simple information pack available on our community,
its activities and benefits of membership. The more like-minded members
we attract from peer group companies, the richer the community becomes,
so please feel free to download this information and send it to a
colleague or associate.. |
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What
do you think of Digibiz™ News?
It’s your community. We want to know
what you think…
Do you have any feedback? Contributions? Input?
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FEEDBACK
>>
Please provide any feedback or comments
you may have about Digibiz™ News
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Confidentiality
– Digibiz™ News is distributed in two versions – ‘Knexus corporate
members’ and ‘ Friends of Knexus’. The corporate members version
is distributed only to paid members of the Knexus Digital Business
community, all of whom have met strict criteria for membership.
Any information that is confidential to the community appears only
in the member’s version.
© 2003 Knexus
Ltd – All rights reserved.
Knexus contact details: t. +44 (0) 20 76 31 41 51 e. [email protected]
Mayfair House, 39 Great Portland Street, London, W1W 7JZ
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