New Members
3M, Brakes and Nationwide Join Knexus

Knexus continues to expand its membership with 3M, Brakes and Nationwide Building Society, the latest companies to join our Community.

Our Community continues to grow stronger with access to even more members who are relevant to you and your business challenges.

You can connect up with new members either via our member directory or contact us.

INITIATIVE:eCommerce – The Measurement Challenge
eCommerce – The Measurement Challenge
Collaborative Session – 18 September 2003

If you are involved in eCommerce development, customer relationships or web management, you cannot afford to miss the Knexus collaborative session on eCommerce measurement.

Measuring your eCommerce activities is a key issue today for companies. Businesses have either not put any measurement tools in place or there is too much measuring going on but with no clarity to analyse what this means for the business. Over and above these two issues, many companies are trying to integrate their web activities into their traditional business operations and realign this with their overall business.

To share and exchange ideas and experience around these issues, we have a case study from Standard Life’s central eCommerce team who will set out its measurement activities, sharing with us things that work and things that don’t.

So if you want to find out how well your website activities are performing, then this is a session not to be ignored!!

If you want to contribute to the ThoughtPiece and FactFinder then drop Lisa Barnett, Community Editor at Knexus, an email. This will be made available to members prior to the collaborative session.

 

INITIATIVE:  Enterprise Communities
Enterprise Communities –
Unlocking the Economic Value
 Collaborative Session – 24 September 2003

This one day activity has been split into two definite areas with Enterprise Communities in the morning and Enterprise Portals in the afternoon. GlaxoSmithKline will be the host for both sessions at its main London headquarters.

The Enterprise Communities session will provide a key insight into how the Enterprise development team at BAT is using Communities to move from a federation model of operation to a global enterprise.

BAT’s case study will be followed by an open roundtable discussion among participating members focused on unlocking the economic value of Enterprise Communities.

A ThoughtPiece and Fact Finder will be available to members at the end of next month. If you want to contribute an article about the issues of Enterprise Communities, let me know.

 

INITIATIVE:  Enterprise Portals
Enterprise Portals  – Getting it Right!
Collaborative Session – 24 September 2003

This session continues the theme of Enterprise Communities by showing how the portal can be used as the correct tool. We will look at how to develop a successful enterprise portal, including member case studies and a roundtable activity to capture everyone’s experience and ideas.

Hear how GlaxoSmithKline has reduced 8,000 Intranet sites down to one global Plumtree portal, providing one easy access for company-wide resources for 100,000 employees. In contrast, Nestle is in the early stages of development and will offer an insight into its migration from a corporate Intranet to an SAP portal. Still in the pilot phase, Nestle will share its early learnings in getting its employees to adopt it as an integral business tool.

A ThoughtPiece and Fact Finder will be available to members at the end of next month.

INITIATIVE:  DPEPS (Data Protection, Ethics, Privacy and Security)
eMail Marketing – Changing the Ground Rules
Collaborative Session – 22 October 2003

With a new Directive due to come into effect on 31 October, will your marketing activities comply with the new guidelines? This directive is covering all electronic communications – ie: email and SMS text messages – between businesses and customers in a bid to stamp out the unwanted junk mail that is taking hold of the business world.

The Department of Trade and Industry is hosting this session to explain how businesses should respond to this Directive. There will also be a roundtable activity to share and exchange knowledge and ideas among the participating members on how other businesses will respond to the changes.

If you are involved in marketing and communications, then make sure you join us for what will be a very thought provoking session.

Knexus Community Update
DPEPS Crisis Management – Feedback

This month Knexus held a very successful workshop on Data Protection Crisis Management where the participants worked through a nine stage hypothetical scenario dealing with an emerging crisis with their business.

It was agreed that there are five things that need to be in place within every organisation when dealing with Data Protection issues:
– Reduce damage limitation
– Protect staff
– Communications with press, regulators and trade unions
– Review
– Implement changes

Our next DPEPS (Data Protection, Ethics, Privacy and Security) initiative is focused on Email Marketing and the changes in the way companies are allowed to market to their existing and potential new customers. Book your diary for 22 October to join us.

  And a Date for your Calendar
Business Innovation and Technology
Collaborative Session – 27 & 28 November 2003

Do you want to test drive a Lamborghini?

Knexus is holding a two day face-to-face activity on 27 & 28 November with Autostadt, a business unit of the Volkswagen Group which runs an automotive leisure park where visitors can enjoy a car museum, test drive cars and develop driving skills, plus pick up their new vehicles.

Autostadt is the third largest travel destination in Germany, having received seven million visitors since it opened only three years ago. The organisation delivers 30 per cent of all privately purchased cars in Germany.

Autostadt has embraced the latest mobile technologies to enrich its customer experience and strengthen the customer relationship to encourage additional expenditure, as well as empower its own knowledge workers.

For a hands on full demonstration and understanding of Autostadt’s state of the art capabilities, make sure you join us for this session.

Check out Autostadt’s website http://www.autostadt.de/www/info/cda/main/0,3606,2~1,00.htm

The second of our collaborative sessions this month was our Business Innovation and Technology initiative, which is designed to help you maximise business value and benefits to your company through new technologies.

We kicked off with a very hot topic for the Community with collaboration. Marsh gave us an insight on the how the company had improved the relationship with its customers and won extra business through implementing collaborative solutions. In the afternoon, we turned our attentions to Digital TV and multi-channel strategy for customers as Prudential delivered a candid and fascinating discussion around these topics.

Results from the collaborative session showed that:
*87 per cent of participants rated the case studies as higher than average
*86 per cent of participants felt the session had generated new ideas

With the date for the next Business Innovation and Technology set for 27 & 28 November, you cannot afford to miss out on this key insight into how Autostadt is Strengthening the Customer Experience using Mobile Technology.

Knexus Knexions
One-to-One Collaboration with your Peers

 

Coca-Cola Enterprises
Thank you to all our members that got in touch with us to say that they would be happy to exchange ideas with Coca-Cola Enterprises on meeting online business needs for their customers. We will keep you updated on any progress from the discussions.

If you missed this opportunity, please take look at the Knexions section on the portal to find out how you can get involved.

All queries are treated in the strictest confidence.