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What’s in the latest Digibiz™News
Download
a printable version of this Digibiz™ News (.pdf)
* Editor’s
Comment
* Knexus
Community Members News
New
Members
Knexus Community:
Upcoming Initiatives and
Collaborative Sessions
Enterprise
Communities – a strategic tool for global effectiveness
Content Strategy – delivering compelling content
online
Bringing
the Brand Alive on the Web
Download
the forthcoming initiatives
and
collaborative sessions schedule
* Knexus
Community Update
eMarketing – Changing the Ground
Rules
* Knexions
One-to-One Collaboration
with your Peers
* Knexus
Polls
* Tell
Your Colleagues about the benefits of Knexus
* What
do you think of Digibiz™ News?
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Knexus Services builds, manages and
grows customer communities for its corporate clients
CONTACT
US
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Editor’s
Comment – Don’t become the Test Case
Since last month’s Digibiz, Knexus held a very interesting and thought
provoking collaborative session around the new privacy laws governing
electronic communications.
For those of you that are not familar with the new laws, from 11
December, you will need to get permission from prospective customers
to email or text message them direct about your services. On your
website, you will need to have clear guidelines about how your company
uses cookies and whether consumers should accept them or not.
While on the surface, these seem quite innocuous laws, the debate
around actual interpretation of the law will continue. For example,
companies can continue to market to customers "in the context
of a sale" for the purpose of marketing their own "similar
products or services." In other words, if a customer has started
to make enquiries but failed to purchase the product, you should
be allowed to continue to market to them. However as one insurance
company – who attended the collabortative session – pointed out:
a lot of customers come to its website to get a quote and compare
prices. Does this mean that the company can market to these customers
even though no negotiations or a sale took place?
At the same session, another area that sparked off debate along
the members at last month’s collaborative session was the use of
cookies on websites. While the majority of companies have recognised
that cookies are useful to track user patterns and behaviour, the
rest of the general public still perceive cookies with intrepediation.
Therefore the new rules asking companies to encourage prospective
customers to turn off their cookies will cut off a valuable source
of information.
It is interesting to note that while consumers are encouraged to
opt out of receiving cold calls or junk mail from companies, the
new rules take an alternative approach by asking consumers to opt-in
to receive marketing material. Surely it would have made sense to
follow the opt-out approach to give consumers a more consistent
view of eMarketing.
So these new rules will come into effect on 11 December. But the
real test is going to be afterwards. While the majority of sensible
companies will abide by the rules, the first real test case is going
to have a dramatic affect on the industry in determining the actual
interpretation and how far the law will go to protect consumers
and yet penalise the company at the same time.
Knexus Community will continue to monitor the situation and will
share with you the guidelines once they have been issued by the
Information Commission later this month. We will also be revisting
this subject in June 2004 (i.e. six months after the legislation
takes effect).
If you have any experiences or want to share any ideas with members
of Knexus Community, then please let us know. You can email any
comments or feedback to Lisa
Barnett so we can share this with the Community. The area of
eMarketing and how we can interact with prospective customers is
not going away. Make sure that your company is not the target for
the test case!
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YOUR
SAY>>
Let us know what you think of the state of the market at the moment.
Join the Knexus poll to tell us what you think.
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New Members
Prudential
and Shell Continue with Knexus
Knexus continues to expand its membership
with new members from BT and William Hill. We would also like
to thank Astra-Zeneca, AXA PPP, Janssen-Cilag, Prudential and
Shell for renewing their membership with Knexus Community for
another year.
Our Community continues to grow stronger with access to even more
members who are relevant to you and your business challenges.
Do you know someone that should be receiving our regular communications
or wants to be part of the Knexus Community? If so then please
pass on their contact details. By engaging a wider range of companies
and members, this will enhance the networking and collaboration
opportunities. Drop an email to Patricia
Miguel with their contact details.
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WHO’S
WHO >>
To see who is part of the Knexus Community,
please go to the members’ directory
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INITIATIVE:
Enterprise
Communities – A Strategic Tool for Global Effectiveness
Collaborative Session
– 14 January 2004
To kick off 2004, Knexus Community is holding the
latest in a series of member gatherings to assess the potential
of Strategic Enterprise Communities and understand where and how
members are using Communities. With the pressure on companies
to unlock economic value within their businesses, it is vital
that organisations are able to drive collaboration and sharing
across their business units. The role of strategic enterprise
Communities is seen as the potential solution to enable this to
happen.
British American Tobacco (BAT) is hosting this collaborative
session and will share with the members exactly what it is doing
with its Community initiative.
If you are a senior manager in strategy, knowledge
management or marketing who is actively using strategic enterprise
Communities or are considering their potential, then this is one
collaborative session that you will not want to miss. To avoid
disappointment, make sure that you register for the session today!
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Host and case study
from
REGISTER>>
27 January 2004
Members only
by invitation
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INITIATIVE:
Content Strategy – delivering compelling
content online
Collaborative Session
– 27 January 2004
Does your company provide compelling content that
motivates better self-service among your customers and drives
them to purchase from you? Do you have a clear and scalable approach
to generating suitable content for your online customers from
within your organisation?
Knexus Community is holding a collaborative session to address
how content is tackled within organisations. Companies need to
bring together customer service, sales and marketing content to
support their online customers. By having compelling content,
customers will use the website more effectively and have the trust
to conduct more business with you.
Knexus member BT has overcome this problem by establishing a robust
content strategy. BT’s Major Business division, which is responsible
for managing its B2B corporate customers, has implemented its
content strategy within its division to ensure consistency and
timeliness of content, as well as addressing organisational, people,
governance, ownership and process issues.
If you are involved in content strategy and management and want
to share ideas and experiences with other members, then make sure
that you join us in January.
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from
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Knexus
Community Update
eMarketing – Changing
the Ground Rules
22 October 2003 – Feedback
Last month Knexus held a very successful
session around the impending new rules governing electronic communications
and whether marketing material can be sent to prospective and
existing customers.
It was agreed in summary that:
– Companies have until 11 December to make changes to their eMarketing
and cookies’ policies
– Be more transparent to users over what they receive
For further lessons learnt from this session,
make sure that you access the outputs.
If you have any comments or feedback on the content and layout
of output, then please let me
know
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OUTPUT >>
MEMBERS ONLY
Access the summary of the discussion, covering the topics and issues
raised during the collaborative session on eMarketing.
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And a Date for your Calendar
Bringing the Brand alive
on the Web
Collaborative
Session – 18 February 2004
Bringing web activities into normal business life is a key challenge
that many businesses are facing as they strive for a truly integrated
multi-channel approach to customers.
Knexus member Shell is tackling these same issues and will be
hosting a Knexus Summit to share its approach and experiences
with the Knexus Community, as well as seeking the input and ideas
of other members.
The session will cover four key areas:
1 Content
2 Change Management
3 Measurement
4 Visibility and Findability
Make sure you reserve your place to avoid any disappointment.
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Host and case study
from
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Knexions
from Knexus
One-to-One Collaboration with your Peers
Knexions –
Make the most of your subscription
With the pressure on financial budgets, are you looking for a
cost-effective and simple way to improve your business activities?
If so, have you considered collaborating with your peers working
in similar organisations or in other industries to assist you
in avoiding mistakes or to help you to cut through the noise and
get to the end-game quicker?
Knexions (pronounced ‘Ker-nexions’) is a highly personalised,
confidential service that facilitates introductions between senior
business executives in the context of mutually beneficial business
sharing and collaboration opportunities; examples range from a
simple telephone call to a private meal or a full inter company
collaboration.
As a member of Knexus Community, you have the opportunity to
instigate a Knexion based on your issues and requirements. Knexus
will manage the process of identifying and introducing select
peer group representatives who share the same interests and a
willingness to collaborate.
All of this activity is undertaken in a highly professional and
secure manner.
If you would like more information in confidence, please contact:
Graeme
Foux, Knexus Chairman
or call +44 (0) 20 7631 4151
Shell Knexion
We had a tremendous response
to members wanting to share and collaborate with Shell Group Web
team. Leigh Calton , eBusiness Manager at AXA PPP Healthcare, will
be the lead speaker providing an insight into web trends at the
November conference. He and his team will be spending a day at Shell
to share learning on key eBusiness initiatives.
If you missed this opportunity, please take a look at the Knexions
section on the portal to find out how you can get involved.
All queries are treated in the strictest
confidence.
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Knexions>>
What is Knexions (pronounced
‘Ker-nexions’)?
Knexions is a highly personalised, confidential service that facilitates
peer-to-peer introductions between senior business executives
in the context
of mutually beneficial business sharing and collaboration opportunities.
CONTACT
US >>
Contact Graeme Foux, chairman of Knexus,
directly about any opportunity to learn from your peers – via
email
or call +44 (0) 20 7631 4151
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Knexus
Polls – The Votes have been Counted
You been voting on our polls and we can share the findings with
you. Our most recent polls show that:
* 64 per cent of Knexus members think that the economy is getting
slightly better
* 18 per cent of Knexus members think the economy is still the
same
* 72 per cent of Knexus members agree with the new laws governing
electronic communications with over half of these wishing the
laws had been introduced earlier
We want to know your views on what you think about Knexus Community
contacting you through SMS. Do you prefer to be reminded about
attendance at a collaborative session through email or SMS? Let
us know.
Thank you for voting on our polls.
VOTE
ON OUR WEBSITE >>
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Tell your colleagues about
the benefits of Knexus
The more like-minded members we attract from peer group companies,
the richer the Community becomes, so please feel free to get any
prospective members to contact us direct.
Either telephone us on 020 7631 4151 or email Lisa
Barnett.
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What
do you think of Digibiz™ News?
It’s your Community. We want to
know what you think…
Do you have any feedback? Contributions? Input?
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FEEDBACK
>>
Please provide any feedback or comments
you may have about Digibiz™ News
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