Corporates need to think smarter and be able to predict their customers’ behaviour. Following the hype of Customer Relationship Management (CRM) systems having the ability to deliver all the customer data, smart companies are waking up to the fact that they need to be able to analyse this data to predict their customer behaviour.

The next stage for drilling deeper with your CRM system is customer analytics and predictive modelling. By being able to analyse and predict your customer behaviour, you can run targeted marketing campaigns that will deliver real value, rather than wait for your competitors to cherry pick your customers.

At the session, we will discuss:
· What data needs to be collected
· How to analyse the data and predict customer behaviour
· The benefits of working closer with your customer
· Return of investment from targeted campaigns

If you are involved in marketing, customer relationship management, customer strategies, database management and want to know more delivering value to your organisation, please join us for a case study from Syngenta, followed by a roundtable discussion to address these important issues.