Search engine marketing is one of the hottest topics affecting eBusiness activities for today’s corporates. But how do you know if you are using the latest techniques to deliver the full potential for your eCommerce site?

This collaborative session provides members with the ideal opportunity to combine attending Search Engine Strategies 2004 (2-3 June, London) and then share ideas and experiences with members of Knexus Community to find out what other companies are doing.

Some of the topics we expect to discuss at the session will be:
· What is the balance between free and paid placements on search engines
· How to increase traffic by ensuring your site satisfies search engines as well as your visitors
· Increase the efficiency of your purchase listings to guarantee the rank of your company

Member company William Hill, who has invested heavily and are seen as a thought leader in this area, will present a case study detailing how the company approaches its own Search Engine Optimisation. Plus there will be a presentation from William Hill’s search engine marketing partner on the do’s and don’ts of Pay per Click (PPC) marketing and an insight into ROI modelling.

If you are involved in marketing, search engine optimisation strategies and website management and want to be able to deliver more value to your organisation, please join us for a case study from William Hill and its partner Advance Positions, followed by a roundtable discussion to address these important issues.

One member has recommended that any members looking at SEO should attend Search Engine Strategies 2004, which takes place in London on 2-3 June. For more details on the event, click here
http://www.jupiterevents.com/sew/london04/index.html.