Search engine marketing is one of the hottest topics affecting Web activities for today’s corporates. But how do you know if you are using the latest techniques to deliver the full potential for your eCommerce site?

Traditionally corporates have used internal marketing resources to optimise web searches to ensure that their listing in search engines is the most prominent. But search engine marketing is seen as one of the most volatile part of the eCommerce marketing landscape with changes occurring on a monthly basis that it is a real challenge to keep on top of the changes.

Search engine marketing is vital to ensure that your company’s brand is protected and promotes the right message in the market place and out to potential customers. Any use of your name or trademarks has to be policed and guidelines need to be strictly adhered to.

This collaborative session provides members with the ideal opportunity to combine attending Search Engine Strategies 2004, (2-3 June, London) and then share ideas and experiences with members of Knexus Community to find out what other companies are doing.

Topics to include at the session will be:
· Protecting your brand online
· Achieving a balance between online and offline marketing
· Which method is best for your organisation

Member company William Hill, who has invested heavily and are seen as a thought leader in this area, will present a case study detailing how the company approaches its own Search Engine Marketing. Plus there will be a presentation from William Hill’s Search Engine Marketing partner, Advance Positions, on the do’s and don’ts of Pay per Click (PPC) marketing and an insight into ROI modelling.

If you are involved in marketing, search engine optimisation strategies and website management and want to be able to deliver more value to your organisation, please join us for a case study from William Hill, followed by a roundtable discussion to address these important issues.