Content Management Systems are a necessary but expensive investment if you want to ensure that your web presence is up to-date with relevant content. But how can you be sure that your CMS will have the functionality and capacity to take your website to the next level, without having to invest in another system?

With the internet seen as the first window of opportunity to demonstrate your services and products to customers, companies invested thousands of pounds in implementing CMS, as well as time and resource setting up training and processes to use the technology.

However some companies now feel constrained and limited with their CMS as they are unable to make any structural changes, implement enhancements to their websites or add functionality, without the need for extra budget, time and resource. The majority of websites are so complex because they have multi-languages, personalised and dynamic content that any changes in the retrieval rules have to be treated as a project in itself. Management are starting to view CMS as a drain on budget and are reluctant to sanction continued investment.

Knexus member Mercer, one of the world’s largest consulting firms, has agreed to share with the Community some of the growing pains that it has experienced and how it identified some of the solutions to address these issues.

Following the case study by Mercer, there will be a professionally moderated roundtable debate to harness the collective knowledge of the participants to discuss and solve shared business issues about CMS. In particular, the discussion will look at:

*How to use your CMS more creatively to drive more traffic to your site
* Generate more sales from your website, in particular for less tangible services, such as consulting
* Localisation issues
* Strategy for enhancements/addition of functionality
* How not to repeat the same mistakes for future development
* Build your business case for continued investment
* Training and development to ensure the right people know how to use the CMS

Whether you are planning to implement a CMS or about to implement new functionality to your existing CMS, this session is not be missed.

The Content Strategy collaborative session is part of Knexus Community’s session calendar. All sessions are held in a secure and confidential environment to promote collaboration, supported by professional moderation and facilitation.