In today’s climate where Return on Investment is king, throwing thousands of pounds on website development is suicide unless you know exactly how your customers are using your site. If they can’t find what they are looking for then you have lost them as customers!!

Which is why Usability is so important within any corporate to ensure that you get it right. Improving the Usability of a website can reduce customer service calls whilst increasing sales, customer satisfaction and loyalty. Most of these improvements can be quantified by measuring saved time, increased productivity and revenue gained.

Building Usability into your processes can reduce development time and costs, and fundamentally improve your website. Keeping users in mind during every step of development and production processes, including requirements analysis, conceptual design, prototyping and production, ensures that customers will want to come back to your site time and time again.

Knexus Community has invited a leading expert to share his knowledge and insights with our members. Marty Carroll from The Usability Company will provide insights using real-life corporate case studies to demonstrate how companies have obtained a significant improvement in business and web traffic as the result of Usability.

Following our expert insights & Q&A;, the expert will be asked to leave the room and participating members will have the opportunity to engage in a roundtable discussion on Usability, sharing experience and ideas, plus harnessing the collective wisdom of the member companies to identify solutions to key highlighted issues.

Particular areas of focus for the session include: User centred-design; ROI; Customer Experience & Usability Testing

In the digital world where the competition is only one click away, it is a business imperative that users of your site can find the information they want quickly and efficiently. By attending this collaborative session, you can help improve retention of your customers online.

This Usability collaborative session is part of Knexus Community’s session calendar. All sessions are held in a secure and confidential environment to promote collaboration, supported by professional moderation and facilitation.