Johnson's BabyHow Johnson's Baby delivers personalized content experiences that sell
Most brands struggle to give their audience personalized, contextually relevant buying experiences. For Johnson’s Baby, it was an all too familiar scenario. Fortunately, the team broke through these barriers by implementing visual commerce. Here’s their story.
Connecting content to sales for good
Today, this leading brand delivers personalized, contextually relevant content experiences for each and every website visitor. The most effective content and product pairings are always selected for each shopper in real time, making buying decisions much easier.
In fact, they have uplifted sales by 120% – a percentage that grows month on month. Engagement has also improved across the website, with content clicks up by 73% and bounces down by 24%.
What’s more, the brand has been able to harness its data more effectively and build a better understanding of its visitors, combining first and third party sources in new ways that the team hadn’t ever considered.
With advanced content analytics now in place, we can quickly see the relationship between different types of content and sales performance. As a result, the team can tap into direct sales insight to inform future content investments.
The bottom line? The brand understands the power of content to grow sales.
In fact, there’s been a shift in behavior as the team invests more into content. They recognize that the best content for their customers isn’t always their own, but from their influencers or through other sources.
And, as the visual commerce platform continually learns and optimizes the selection process for each content asset, the brand has future-proofed its delivery of personalized buying experiences — connecting content to sales for good.
“Creating a fully personalized website experience with Knexus has delivered strong eCommerce results, and emphasizes the value in providing relevant content to our audience along their journey.”
“We will continue to focus on delivering high quality content. And we will also be expanding the reach of our personalization efforts to other areas of our business.”
See exactly how Johnson’s Baby did it
Download the whole case study to see examples of visual commerce in action.