Transform your content operations
Knexus helps you unlock content intelligence so that you can win customers for life.
Get your content working as hard as you do
Free content from channel silos
Create one dynamic view of all your videos, articles, images, and social posts that can be used to support buying journeys and influence decisions – at the click of a button.
Make your content smarter
Generate a rich taxonomy of your content automatically and with artificial intelligence, so that the most relevant piece is shown to the right individual to grow your sales.
Close the loop on conversions
Deliver fully personalized content that drives sales for good. Through machine learning, the placement of your content is continually tested and optimized for the best results.
How content intelligence helps you win more customers
Unite your content in one single view
Understanding all the videos, articles, and images you own is hard. Unlock every piece from your marketing channels, content platforms, and social media profiles to generate one single, dynamic view of all your content that can be integrated into buying journeys.
Enrich your content automatically
Through artificial intelligence, Knexus indexes and tags all your influential content, analyzing elements such as text, audio, frames, and objects. So that each relevant piece can then be paired with the right shopper to make their buying decisions easier.
Enrich your content automatically
Through artificial intelligence, Knexus indexes and tags all your influential content, analyzing elements such as text, audio, frames, and objects. So that each relevant piece can then be paired with the right shopper to make their buying decisions easier.
Create a cascade of conversions
Through machine learning, Knexus continually builds intelligence around both your content and customers. It optimizes the placement and pairing of each piece after every visit, transforming your content into a powerhouse for conversions in a matter of weeks.
Here’s why marketers love it
Goodbye opinions, hello reality
Show the most persuasive and engaging content to each shopper in the moment. Each asset is selected in real time based on relevancy and sales impact, not just clicks and likes.
Strengthen your content maturity
Create a differentiated, customer-focused content experience driven by data. Automate a large chunk of your current operations and remove friction from the buying journey.
A holistic view of your content
Understand all your content in full – whether from your team, agencies, influencers, customers, or partners – and the role each asset plays in supporting buying decisions.
Scale your efforts easily
Everything is fully automated. Knexus will continue to build intelligence around your new and existing content as well as your shoppers to improve your results.
Improve your content ROI
Use your best-performing content for every relevant customer and buying journey. Make more informed content investments based on direct sales insight.
Recycle your content
Get more value from any content that’s created for a specific campaign by automatically integrating it across more buying journeys and marketing channels.
Our customers create better buying moments with content intelligence
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Sales Uplift*
%
Conversions*
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Volume of Orders*
* Based on real customer data.
FAQS
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What’s the difference between Knexus and my CMS?
Knexus is complementary to your CMS, plugging in quickly and easily.
The platform’s main benefit is to automatically integrate your best content into customer journeys across your owned channels, make it hyper relevant for each visitor, and grow sales from that content. Repeatedly.
What is a single, dynamic view of content?
What we mean when we say ‘a single view of your content’ is that the Knexus platform creates one virtual view of all your marketing, social, and product content which is available for your brand.
To do this, it unlocks all your content across your marketing channels, content platforms, and social media profiles. It can also tap into content from your influencers’ profiles, brand partnerships, and more – providing that you have permission.
The view is dynamic because it updates in real time, ensuring that it always contains the latest and widest choice of content from all available sources for each of your shoppers.
Every format and type of content asset – including videos, images, and text – is automatically tagged and categorized using machine learning. No matter if it’s an existing piece of content or a new video that you’ve just uploaded to a channel.
Combined with any existing content metadata, this creates rich content intelligence to support buying journeys and influence purchasing decisions.
Does Knexus put all my content in one place?
No. Knexus identifies new content that has been created, where it’s stored and then analyzes the content to know who it is most suitable for, but the platform does not physically gather all the content in one place.
This approach eliminates the need for brands to change how they currently create and store content, but still brings the many benefits of a complete view on available content.
Can I manually add my own tags to pieces of content or is it all automated?
Yes, you can.
While Knexus is a self-learning system and will continue to enrich its understanding of both your content and customers, you can also add specific tags to any of your content should you need.
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