29 January 2003, Edition 112 (Friends of Knexus)
Knexus Digital Business
The Premiere Corporate Digital Business Community

Knexus Digital Business is the premier corporate digital business community. Over the past five years, our community has built-up an impressive membership list comprising many leading European and U.S. blue-chip companies. Membership is exclusive to senior corporate executives responsible for digital business initiatives. Our members’ address Digital Business issues through secure offline and online initiatives, benefiting from inter-company peer-to-peer knowledge & digital asset exchange, idea generation, benchmarking and networking. Our secure, trusted environment guarantees unbiased insights into current marketing, strategy and communications issues.

What’s in the Latest Digibiz™News

Download a printable version of this Digibiz™ News (.pdf)

  Knexus News
* Business Relaunches Innovation + Technology Forum

Knexus Initiatives
* Improving Customer Relationships
* Communities
* Turning Strategy into Action
* Managing your Project Portfolio
   to Deliver on the Strategic Vision


Knexus Community
* Tell your colleagues about the benefits of Knexus
* What do you think of Digibiz™ News?

Business Relaunches Innovation + Technology Forum
Knexus Digital Business is relaunching and repositioning the highly successful Mobile User Forum in April 2003. The new event format will contain case studies and presentations from our community targeted at providing attendees with an overview from UK Plc on the potential impact emerging Multi-Channel Technologies will have on future Business Strategy, Marketing and Operations.

If you would like the opportunity to contribute or participate and look ahead at some of the leading edge technologies with your peer group please register your interest with us

 

Improving Customer Relationships
Keep your Customers Satisfied

Businesses are blending traditional concepts with new techniques to improve customer relationships.

We’ll be reviewing this development in our forthcoming Knexus ThoughtPiece which will be made available to our members in the next Digibiz News.

  EVENT: 26 February 2003 – Member Summit
Honda’s New Customer Relationship Strategy

 
Honda has embarked on a major programme to reposition its brand and put in place a new, pan-European customer relationship strategy. Central to this new strategy is IT, with the Internet viewed as a key channel through which to attract and recruit new customers and an effective means by which prospects and customers can identify themselves directly to Honda before purchasing a vehicle.

Honda have developed an interactive web tool that they believe can help them get closer to the end users of their product and better communicate the Honda brand proposition.

Honda have agreed to share – with our members – the inside line on their plans and approach.

There will be plenty of time set aside for Q&A; and discussions between member companies joining us.

If you’re a: pan-European Marketing Director or Manager; Customer Relationship manager; Sales Director or Manager or eBusiness Director…

…this is a great opportunity to meet some interesting people from peer group companies, generate new ideas and improve your understanding.



Host & case study from
 

   

Communities
Event Output summary now available online

The Community’s focus on the topic ‘driving economic value from Communities’ stepped-up last week with an offline gathering at Aviva. The event included a case study presentation from the Best Practice group within Aviva and a robust round table discussion from approximately two-dozen Members of our own community.

The event outputs are now available online, in an easy to search and read format, for all our members.


Event attendees provided feedback through a questionnaire. Key member benefits included:

   * 100% of attendees thought the event met their
      expectations

   * All (except one non- respondent) said they had
      generated new ideas through the discussion

   * At least five collaborations were made between
      different members during the afternoon

   Comments received included:  
   “Shared experience will help with forward planning”
   “Very good open discussion. Realise there’s no one solution”
   “Opportunities to share experiences, food for thought & networking”
   “Interesting & thought provoking”
   “Very useful in terms of seeing what others are doing/experience”


A Knexus ThoughtPiece,
Knexus FactFinder, Event Output and Connect & Progress all around community are available to our members on our website.

EVENT: 5 February 2003 – Elevator
BAT plc – Turning Strategy into Action


How do you make sure your company’s strategic vision can be effectively implemented at a business unit level? We’re bringing together a cross-section of members to address this issue and share experiences.

The event will kick-off with a perspective from BAT, whose former Innovation and Evolution team have been tasked with tackling this important issue.

If you are responsible for setting strategy or managing complex programmes of change within your organisation, please join us (only a few places remaining).

MEMBER COMPANIES ATTENDING INCLUDE

Aviva, AXA PPP, British Library, Britvic, Cadbury Schweppes, Coca – Cola Enterprises Ltd, Diageo, Direct Line, Marsh, Nestlé UK Ltd, Royal Mail Group, Sony, Standard Chartered Bank

EVENT: 19 March 2003 – Elevator
Managing your Project Portfolio to Deliver on the Strategic Vision
How do you ensure your investment in projects is delivering the maximum value for your business and providing the highest probability of achieving your strategic objectives? Is your company undertaking the right mix of projects, in terms of delivering core infrastructure, new products and channels etc?

These questions are not new, but some of the thinking on how to manage diverse project portfolios to meet strategic objectives is.

Our Elevator event brings together a cross-industry group of senior management (members) to assess the processes and techniques required to successfully undertake portfolio management and how to overcome organisational barriers.

Standard Chartered will set the scene for the discussions with a short case study to explain their approach, demonstrating the tools and methods they have used to visualise and analyse their overall project portfolio. Thereafter, there will be an open, round table discussion.


WHO SHOULD ATTEND
This event is likely to be of particular interest to:
senior management in Strategy or Finance; corporate project / programme officers

Tell your colleagues about the benefits of Knexus
There is now a simple information pack available on Knexus Digital Business, its activities and benefits of membership. The more like-minded members we attract from peer group companies, the richer the community becomes, so please feel free to download this information and send it to a colleague or associate.
What do you think of Digibiz™ News?
It’s your community. We want to know what you think…

Do you have any feedback? Contributions? Input?
Confidentiality – Digibiz™ News is distributed in two versions – ‘Knexus corporate members’ and ‘ Friends of Knexus’. The corporate members version is distributed only to paid members of the Knexus Digital Business community, all of whom have met strict criteria for membership. Any information that is confidential to the community appears only in the member’s version.

© 2003 Knexus Ltd – All rights reserved.
Knexus contact details: t. +44 (0) 20 76 31 41 51 e. [email protected]
Mayfair House, 39 Great Portland Street, London, W1W 7JZ, United Kingdom