Central, Integrated Console To Successfully Control Customer Engagement

Knexus Console gives marketers a central, integrated console to successfully control content led online customer engagement.

Using this simple, intuitive interface that requires no technical skills, marketers can achieve a single view of their content assets; quickly syndicate content everywhere online; tailor customer experience’s according to target audience; customize branding; track & measure engagement; optimize performance centrally in real time.

Find out more about the features: Create a Single View of Content Assets, Curate Content, Syndicate, Aggregate Interesting Content, Customize Your Applications, Moderate Conversations, Track & Measure, Optimize Content Engagement, Permissions

• Create a Single View of Content Assets

  					Better Governance & Engagement A single, central view of available content assets and how they are utilized across channels, helps marketers improve the efficiency of content engagement & meet Governance requirements
  Effective Search Quickly and easily search available content using flexible criteria including format, type, category or name

• Curate Content

  					Professional, Staff & Customer Generated Assemble, approve & syndicate content from multiple sources including professional brand content, staff videos & images using mobile devices, plus customer generated content
  Bulk Upload & Encoding Use the drag and drop bulk upload feature to quickly load brand content. Enable customers to load their videos & images. Videos are automatically encoded ready for high quality delivery to any device
  					Version Control Knexus version control feature provides a safeguard to ensure marketers have the correct version of content is live at any one time, even in complex organisations with lots of content and stakeholders

• Syndicate

  					Syndicate Content in Minutes Syndicate content in minutes using a simple step-by-step approach… no technical expertise required. Simply choose your content & push it out across brand.com sites, social channels such as Facebook & YouTube, bloggers & influencers or paid media
  Develop Syndication Network It’s easy to set up and evolve your syndication network to keep up with channel proliferation and changing customer behaviour online. Organise the network according to your marketing requirements in terms of channels, geographies, audience type or products & services. Share the network with marketing colleagues to reduce set up time & cost across the organisation
  					Simple & Efficient Status Tracking Use the syndication dashboard to keep track of your content’s syndication status and action changes

• Aggregate Interesting Content

  					Automate Aggregation You can automate your aggregation options, meaning the content you pull from around the web will continually auto-refresh in your Hub and Secure Hub to provide an engaging experience that customers will want to return to
  Cherry Pick Content Hand-picking content that you think customers will enjoy, and feature it on your Content Hub or Secure Hub using the simple drag and drop feature
  					Facebook, Twitter, LinkedIn etc Aggregating social feeds from social networks like Facebook, Twitter & LinkedIn is simple. Just choose the social network username you’d like to feature and follow the simple steps to drop that social feed into your Content Hub or Secure Hub

• Customize Your Applications

  					Conversations With Content Instantly embed tailored social interactions (such as peer-to-peer conversations & sharing) around content, according to target audience & engagement objectives
  Improve Sales From Content Launch calls to action alongside content to drive traffic to your site, improve conversions or generate leads. Calls to action can be created quickly by marketers without technical expertise, using the Console’s easy-authoring tool
  					Tailor Widget Branding Using the Console’s simple menu selection, quickly create custom branding templates for Content Widgets, change icons, plus choose different sizes and aspect ratios without any web development resources
  Simple Hub Authoring Marketers are able to keep full control of their Content Hub and Secure Hub, using simple drag & drop tools to create and modify page layouts & customer journeys

• Moderate Conversations

  					Full Control Marketers can moderate conversations in real time, delete spam automatically, and auto-alert Administrators to sensitive conversations
  Customize Moderation Criteria It’s easy to set up ‘spam’ (comments containing these words will be auto-blocked) and ‘flag’ (comments containing these words will be sent to an administrator for approval) words from the Console

• Track & Measure

  					Track & Measure Powerful analytics provide marketers with a clear view of customer behaviour, type of engagement & content performance. The visual interface and easy-to-use data comparison & analysis capabilities help to identify actionable insights
  Integrate With Other Web Analytics The flexible reporting options make it simple to share analytics within the Console, extract data securely or integrate with analytics packages such as Google Analytics, Webtrends or Omniture
  					Custom Reports Generate custom reports with an easy-to-use interface. Simply drag and drop the fields you want to display in your table, add unlimited filters and preview data in different graph formats
  Customer Insights Understand where your audience has come from, which device they are using, which journeys they have been on within your Hub channel (Secure Hub only)

• Optimize Content Engagement

  					Rapid Optimization The easy-to-use Console includes powerful tools to help you optimize performance fast. Change content, social interactions, calls to action, page layouts, social feeds and more without requiring any IT resources Save time & costs in marketing execution whilst increasing adaptability to changing customer and market dynamics
  Optimize 3rd-Party Channels Centrally Control your content engagement across third party channels such as Facebook, YouTube, bloggers & paid media from your Console. Make changes across channels from within the Console, reducing complexity, saving time & increasing adaptability

• Permissions

  					Versatile Permissions Knexus Console is designed to support both one off campaigns managed by a single marketer and ongoing engagement across multiple brands and regions, with a consistent level of control. Whether for the in-house marketing team or agency resources, it’s quick and easy to create the appropriate levels of secure access. However the set up, the brand always maintains overall control and transparency on engagement activity and success
  Complete Contol Management of individual Content Hub or Secure Hub can be easily controlled by Super Admin Users who set up, approve and ensure effective governance over all Content Hub and Secure Hub deployments
  					Content Access Define all different levels of control and visibility of content for customers and other marketers using the multi-selection interface on the Console

• Compare Products

  To see which Knexus application would work best for your brand, why not Compare Products.

• Knexus Platform

  Our platform drives deep online customer engagement Find Out More

• Get in touch

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