– Upcoming Webinar –

How Johnson’s Baby makes content sell

Date: January 26th, 2021

Time: 10:00 (New York) / 15:00 (London)

The way we think about content is broken. It’s time to fix it. 

Angelica Ross and the brand team over at Johnson’s Baby have agreed to share their journey in getting their social and marketing content to grow online sales – and the lessons they’ve learned along the way.

Understand exactly how a market-leading brand:

  • Connects content to eCommerce sales
  • Delivers relevant content across individual buying journeys
  • Personalizes content to improve paid search results
  • Delivers tailored email campaigns to each customer based on their data

Agenda 

10:00-10:05:
Why today’s approach to content is broken
A quick look at the current state of social and marketing content
Graeme Foux, CEO, Knexus

10:05-10:10:

An overview of Johnson’s Baby
The brand’s story and its goals with content
Angelica Ross, Brand Manager, Johnson’s Baby

10:10-10:35:

How Johnson’s Baby makes content sell
The brand’s journey with visual commerce
Angelica Ross & Graeme Foux

10:35-10:50:
Panel discussion / Audience Q&A
Get the answers you need to drive sales from your social and marketing content
Angelica Ross, Nicole Oliveira, & Graeme Foux

 

15:00-15:05:
Why today’s approach to content is broken
A quick look at the current state of social and marketing content
Graeme Foux, CEO, Knexus

15:05-15:10:

An overview of Johnson’s Baby
The brand’s story and its goals with content
Angelica Ross, Brand Manager, Johnson’s Baby

15:10-15:35:

How Johnson’s Baby makes content sell
The brand’s journey with visual commerce
Angelica Ross & Graeme Foux

 

15:35-15:50:
Panel discussion / Audience Q&A
Get the answers you need to drive sales from your social and marketing content
Angelica Ross, Nicole Oliveira, & Graeme Foux

 

In association with…

Here’s exactly what you’ll learn

Why your approach to content needs updating

‘Understand how buying has changed for the better and what this means for brands hungry for success with their content.

How to (actually) deliver experiences that sell

Break through the noise and discover what it really takes to future-proof your delivery of content experiences to grow sales.

How to make content work harder and sell more

See real examples of how a market-leading brand makes content sell across its website, paid search, and CRM campaigns.

Register your place

Meet the panelists

Angelica Ross

As brand manager for Johnson’s and Desitin, Angelica oversaw the entire project of getting Johnson’s Baby’s social and marketing content to sell more.

Nicole Oliveira

Leading paid search at global media agency umj3, Nicole will be sharing her insight on the role content personalization plays in aligning paid search intent with the website experience.

Graeme Foux

As CEO of Knexus, Graeme stands behind brands making better use of content – owned, earned, and paid – across their website, paid search, email campaigns, and mobile apps.