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Accelerate Conversions With

Website Personalization

Deliver fresh, dynamic and contextually relevant one-to-one content experiences through automated website personalization, with Knexus’ visual commerce platform.

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Benefits of Knexus’ Website Personalization

Maximize your conversion rates

Turn your site visitors into customers by delivering personalized,
one-to-one buying moments across your homepage, product display pages and other key eCommerce pages. Serve your customers highly relevant content to enhance your sales.

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Identify which content is driving sales

Quickly and easily see which of your content assets are creating the most powerful and profitable results for your brand. Identify content types associated with the biggest uplift in purchases.

 

Unlock the power of each content asset

Centralize all of your brand images, articles, videos, social media, influencer assets and any other content into one digital library at the click of a button, enabling Knexus’ algorithms to continually optimize the most effective assets for each visitor and product.

Boost engagement across your site

Knexus’ website personalization enables you to deliver fresh, dynamic and contextually relevant content experiences throughout your entire website. Each visitor is shown highly personalized content to increase engagement and time on site.

 

Keep Shoppers Engaged and Primed to Buy

Deliver fresh, dynamic content for every visitor

Maximize your engagement metrics by automatically providing visitors with fresh, dynamic content that’s linked to relevant products and selected based on their interests and affinities. Each shopper is shown new content on every refresh and return visit, in turn boosting the average time spent on site.

Show different content to different audiences

Knexus automatically shows personalized content based on each individual buying profile, but you can also show specific content for particular groups of people. For example, creating individual homepages tailored for new visitors and returning shoppers.

Create a faster path to purchase

Streamline the buying journey through Knexus’ automated visual commerce platform. When interacting with personalized visual content, a pop-up or new window pulls in the content, relevant products and eRetailer links to encourage visitors to buy the item.

Create Content Experiences That Convert

Inspire and motivate your shoppers to buy

Optimize website conversions with inspirational social proof from your community. Tap into social media content from your paid influencers, brand advocates, and customers, automatically embedding it in real-time across relevant product display pages to encourage sales.s.

Create individualized buying moments

Knexus’ visual commerce platform combines machine learning, customer data and content intelligence to determine the most compelling content to present to each of your website visitors, evolving its understanding without any human input to keep maximizing sales.

Build trust and confidence with your visitors

Place your branded content, such as high value videos that reflect your narrative, on key eCommerce pages to build trust, confidence, and positive emotions from first-time visitors hovering over the ‘buy it now’ button. Automatically, dynamically, and at scale.

Tap into the Power of Every Content Asset

Complete visibility into all your content

Knexus’ data-driven visual commerce platform enables you to centralize all of your assets into a digital content library at the click of a button. Have complete visibility into every asset that can be used to deliver personalized buying moments on your site.

Connect into multiple assets, channels and sources

From your social profiles to your website, right through to other sites, blogs, and user generated or influencer posts, you can connect into any content source that has an API. Tap into your existing data providers to enrich your content intelligence from the get-go.

Quickly and easily categorize all your content

Through machine learning, Knexus automatically categorizes your content with relevant tags to optimize its decision-making process. There’s no human intervention necessary, but you can manually add in tags to reflect specific campaigns should you need.

Get Profitable Insights into Your Content

Prove the ROI of your content

Get a snapshot overview into how your content is driving value for your website through the Knexus dashboard. Customize your dashboard summary to show the metrics that matter to you, such as content click through rate, sales, time on site, and bounce rate..

Create individualized buying moments

Dive deeper into your content analytics by breaking them down into individual customer journeys, enabling you to see the precise the content that led to each sale. Easily assess the performance of specific pages, content types, and more, using this knowledge to guide future strategies.

Make more profitable business decisions

By identifying your best performing and least successful content assets, you can use the insight to guide future content creation and marketing strategies. Spend your time more strategically by focusing on the content that directly impacts your sales figures.

Get Started With Knexus

Make content sell with data-driven visual commerce