Your videos, tagged
Knexus’ platform uses machine-learning to understand the what and why of each YouTube video your brand has uploaded, so that it can be paired to each visitor’s interest profile.
Personalize at scale
Knexus connects with first and third party data sources to dynamically decide, in real-time, which video should be shown to each customer at each stage of their digital journey.
Drive more sales
You could send customers from your website or newsletter to YouTube itself, but YouTube is designed to offer tempting distractions to all but the most persistent shopper.
Instead, Knexus dynamically creates a personalized page on your website which displays the video and pairs it with the most relevant products. So your customer stays put in your channel and on their buying journey.
There’s an array of metrics on the YouTube platform that are useful for monitoring user engagement, but Knexus allows you to understand which videos are giving customers the confidence to make buying decisions.
This enables your brand to make more of the video content that works, and less of what doesn’t.