We have been working to understand the current challenges for marketers today. Following our own research and meetings

with many of our clients we are pleased to share with you the output…

1. Social is humanizing the web therefore brands need to respond by being…
   • More human less corporate
   • Nurture conversations not simply message to customers
   • Continuous engagement and not episodic campaigns
   • Don’t shout – engage!
2. Innovative technology allows brands to reach and engage new audiences to drive…
   • Brand awareness
   • Brand engagement
   • Brand profit
3. Rich media content is the key to engagement…
   • Online video is big and getting bigger
   • Consumers increasingly demand video as part of the user journey
4. Connect with customers where ever they are across the internet…
   • Marketers have to engage by getting their content to many different places online
   • Facebook and YouTube are really important to your business,
   • But those sites alone account for less than a quarter of total social traffic
5. Marketing is increasingly about one to one not one to many…
   • This approach requires more content
   • Adding value in more specific and focused ways
6. Today crowd and staff sourced content rivals professional content…
7. Marketing agility is key, therefore marketers must respond faster…
   • Consumers hold the power base as brands now have lost control
   • Disruptive technology driving marketing innovation
   • Fierce competition operating in a global village
8. Harness social engagement to drive real business results…
9. Marketers have to deal with much greater complexity and increasingly need tools to support this challenge…

Take a look at the stats that relate to these challenges…