Below are all of the interesting stats that we found when researching the current challenges for marketers… see also our video… we hope you find these valuable!
1. Social is humanizing the web therefore brands need to respond by being…
30 billion pieces of content is shared on Facebook each month (socialmediatoday)
53% of active adult social networkers follow a brand, while 32% follow a celebrity (socialmediaweek)
60% of social media users create product and service reviews (socialmediaweek)
Social networking now accounts for 22% of time spent online in the US (nielson)
43 percent of all online consumers are social media fans or followers (Hubspot)
More than one million companies have LinkedIn Company Pages (econsultancy)
2. Innovative technology allows brands to reach and engage new audiences to drive…
Social media tools are now present on most corporate intranets with 61% of companies reporting at least one social media tool available (wearsocial)
IT company Atos announced that they will phase out the use of email for internal communications to completely replace it with instant messaging and social platforms (wearesocial)
“Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube (soicalmediatoday)
3. Rich media content is the key to engagement…
3 billion views on YouTube everyday
20 million videos uploaded to facebook each month
40% of google SERPS return video content (Google)
More than 48 hours of video is uploaded to YouTube everyday (econsultany)
The average American internet user watches 30 minutes of video online per day (hubspot)
4. Connect with customers wherever they are across the internet…
Two thirds of the world’s internet population visit social networking or blogging sites, accounting for almost 10% of all internet time (Nielsen)
YouTube, Facebook & Twitter are important but occupy less than 25% of total online share, this is clearly not enough if you want to engage online audiences across the web
5. Marketing is increasingly about one to one not one to many…
73% of U.S. companies now use social media for marketing. (soicalmediatoday)
U.S. consumers account for more than half (52%) of all online video views of content generated by brands and e-retailers (internet retailer)
Businesses currently allocate 6% of their marketing budgets to social media, an allotment they expect to increase to 10% during the next year and 18% over the next 5 years
6. Today crowd and staff sourced content rivals professional content
Close to 40% of social media users access social media content from their mobile phone (socialmediaweek)
77% of consumers said they interact with brands primarily on facebook through reading posts and updates from the brand (mediabistro)
7. Marketing agility is key, therefore marketers must respond faster…
56% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on facebook (mashable)
John Fluevog Boots & Shoes’ Open Source Footwear site invites fans to submit and vote on new shoe designs (businessweek)
People remember 10 percent of what they hear, 20 percent of what they read, and 80 percent of what they see and do. Marketing should be visual (bostonsf.com)
Over 97% of people say that social media has influenced their decision to make a purchase of a brand or product (digitalbuzz)
One top advantage of Social Media is generating more business exposure, as indicated by 88% of marketers. Increased traffic (72%) and improved search rankings (62%) were also major advantages (socialmediaexaminer)
8. Harness social engagement to drive real business results…
The social commerce market in 2015 will be over $30 billion (digitalbuzzblog)
By spending as little as 6 hours per week, 52% of marketers see lead generation benefits with social media (socialmediaexaminer)
In tests, marketing automation provider Eloqua found that video in an introductory email campaign led to a 75% reduction in subscriber opt-outs (Eloqua)
Only 14 percent of people believe in the branded message blasted out by companies,whereas 80 percent of these people would believe a stranger’s opinion (bostonsf.com)
Video and other multi-media product viewing options were rated more effective than any other site initiatives in an Adobe survey of almost 2,000 interactive marketers (Adobe) 34% of marketers have generated leads using Twitter (digitalbuzzblog)
Pampers sold 1000 diapers in 1 hour on its facebook store. (digitalbuzzblog)
9. Marketers have to deal with much greater complexity and increasingly need tools to support this challenge…
A social network study from ROI Research found 52 percent of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies & brands (Performics)
Marketers place high value on social media with a significant 90% of marketers indicate that social media is important for their business
The majority of marketers (58%) are using social media for 6 hours or more each week, and more than a third (34%) invest 11 or more hours weekly. 15% of marketers spend more than 20 hours each week on social media (socialmediaexaminer)
At least 73% of marketers plan on increasing their use of YouTube/video, blogs, Facebook and Twitter (socialmediaexaminer)
