Inside this issue

• 31 March 2004 – Strategic Enterprise Communities – Can they Unlock Global Operational Effectiveness?
• 22 April 2004 – eLearning – Are You Realising the Full Potential?

Editors Comment

It’s all about Consistency!

Since last month’s Digibiz, members benefited from a full day’s activity looking at online branding issues with Shell. One major issue is inconsistent brand practice. We heard member stories where local regions have used the global brand incorrectly. One suggestion is to issue strict guidelines on the brand strategy that must be followed whatever marketing vehicle you are using.

Interestingly, Shell has its own internal brand Community that has set up guidelines and policies of how Shell’s brand can be used. The forum meets every quarter to discuss branding issues. All campaigns have to be submitted to the Community to get approval. This ensures the Shell brand is used in the most consistent and effective way in its marketing material.

An output is available for our members on all the issues discussed at the session, including a section on the use of sub-brands and measurement & ROI content.

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Knexions

NEW – Service to Match Executives around Shared Business Issues Goes Live!

This week, we launched a new and easy to use interface for Knexions, the online corporate service that matches business executives for knowledge sharing and collaboration. This service is provided as part of the Knexus Community subscription.

Knexions provides the ideal solution for collaborating with your peers to benchmark, validate or innovate.

You can benefit from using Knexions in three ways:
1 Start-a-Knexion – If you have a business issue where you want to benchmark, test or validate business decisions or generate new ideas with peer groups.

2 Join-a-Knexion – Search through live Knexions to identify topics or companies of interest to you and register your interest.

3 Monitor Knexions – Track Knexions as a valuable source of market intelligence on current and emerging Business issues.

All Knexions are treated in the strictest confidence. Knexus Community members have full access and unlimited use of the service. Non subscribers can Join-a-Knexion with a once only free guest pass subject to your company fitting the criteria for membership subscription

For more information on Knexions click here

New Members

Centrica and Royal Mail join Knexus Community

We want to welcome the new members that have joined us recently from Centrica and Royal Mail.

The introduction of these high-calibre individuals from peer group companies ensures Knexus Community grows stronger and that you can access even more members who are relevant to you and your business challenges.

If you want to become part of Europe’s leading corporate Business Club and Network, then request a free information pack or click here for further details.

Upcoming Collaborative Sessions

Strategic Enterprise Communities – Can they unlock Global Operational Effectiveness? 31 March 2004

We are bringing together a select group of senior strategy, knowledge management, best practice, learning, special projects and marketing executives to assess the potential of Strategic Enterprise Communities as a catalyst for global co-operation, sharing and collaboration within companies.

This collaborative session is being hosted by British American Tobacco’s Strategy Group at its global HQ on 31 March. BAT will deliver a case study on its Enterprise Community initiatives to-date, which will be followed by a roundtable discussion.

Click here to register your attendance or view the agenda