03 February 2004, Edition 123

What’s in the latest DigibizNews
Download a printable version of this Digibiz™ News (.pdf)

* Editor’s Comment – Delivering Compelling Content Online

* Knexus Community Members News
     

   Knexus Community: Upcoming Initiatives
   Content Strategy – Delivering Compelling Content Online

  
* Join-A-Knexion – 2 Collaborative Oppportunities

Editor’s Comment – Delivering Compelling Content Online

We kicked off 2004 looking at the hot topic of Content Strategy and how to deliver compelling content online. Hosted by BT, members were able to tap into the telecoms giant’s experience and ideas about how it has developed a Content Strategy which it is implementing.

BT’s Content Strategy is not just about systems but also includes strategy, process, people, customers and content. All six components need to be addressed if you want your customers to engage with your website, inspiring them to do more business with you.

If you missed the collaborative session, members can access the output to see the summary of the challenges and lessons learnt identified by participating Knexus Community members.

We are planning a follow up Content Strategy collaborative session later this year – please let Lisa Barnett know what issues you’d like to see included in the agenda.

 

  Knexus Community Expands its Network

We would like to welcome Hilton International and The Automobile Association (AA) as new Knexus Community member companies. Also thanks to GlaxoSmithKline and Post Office for renewing their membership subscription for another year.

Do you know someone that should be receiving our regular communications or wants to be part of Knexus Community? If so, pass on their contact details to us. Email Patricia Miguel with their information.

Did you know that you can add another member to your existing subscription? Click here to see how or contact Lisa Barnett to arrange it.


 

  Bringing the Brand Alive on the Web
Collaborative Session – 18 February 2004


Knexus member Shell has contributed a ThoughtPiece about how it is striving for a truly integrated multi-channel approach to customers.

FOR MEMBERS ONLY read the ThoughtPiece
There is also a FactFinder with links to useful sources of expertise.

Other Forthcoming Collaborative Sessions:
Enterprise Communities – A Strategic Tool for Global Effectiveness

eLearning – Are you realising its full potential?

Knexions
Online Corporate Marketplace for sharing, learning and collaboration

JOIN-A-KNEXION – INTERWOVEN TEAMSITE

Several members have expressed an interest in collaborating around Interwoven’s TeamSite content management solution in a non-vendor independent environment. If this is something that you want to participate in, let us know.

JOIN-A-KNEXION – BOARD LEVEL EBUSINESS GATHERING

We are bringing together 12 – 15 board level executives from leading global companies to share experiences and ideas on key commercially focused eBusiness issues (on 19-20 May). If you would like to register your interest, please click here for more information and email us.

All enquiries are treated with the strictest confidence.

 

Build your Network
Tell your friends and colleagues about Europe’s leading corporate Business club and network. The more like-minded peopled involved, the greater the power of Knexus Community.
Either telephone us on 020 7631 4151 or email Lisa Barnett

Confidentiality – Digibiz News is distributed in two versions – ‘Knexus Members’ and ‘ Friends of Knexus’. The corporate members version is distributed only to paid members of the Knexus Community, all of whom have met strict criteria for membership. Any information that is confidential to Knexus Community appears only in the member’s version.
© 2004 Knexus Ltd – All rights reserved.
Knexus contact details: Telephone: +44 (0) 20 7631 4151 Email:[email protected]
Mayfair House, 39 Great Portland Street, London, W1W 7JZ, United Kingdom