How Knexus works
Step 1: Knexus identifies, tags & indexes content
Automatically identify & surface the content which will influence purchase decisions for every shopper
Knexus uses AI to surface, tag & index your content wherever it lives and whoever it’s from; whether that’s you, influencers or customers. The platform then automatically matches each shopper to the relevant content – identifying which content is most suitable & will influence each shopper’s buying decisions.
Step 2: Knexus personalizes & makes your content shoppable
Match shoppers to content & content to products for personalized & shoppable experiences
Don’t make shoppers search for support & validation – surface content to the right shopper at the key moment of their buying journey. At the same time as a shopper is consuming this content, they see relevant product recommendations, dynamically identified by Knexus. This allows shoppers to gather all the information & validation they need without having to research elsewhere – creating a seamless transition from the moment of influence to the point of sale.
Step 3: Knexus integrates content into the ecommerce journey
Free content from channel silos & automatically integrate it into your ecommerce store
Social media has opened up a world of opportunity for brands to connect with shoppers. But why aren’t brands using this influential content across their ecommerce site/store? Knexus dynamically surfaces any content from your brand, influencers & customers, in front of each shopper at the right moment of their ecommerce journey. No manual tagging or segmentation required.
‘Within a few months of putting Knexus live, we’d seen a 162% year on year sales uplift from our website.’
"One of the reasons we like working with Knexus is how seamless it is from setup and integration to launch and management. There is no manual resource required to manage the platform once live, everything is automated which saves our team time so they can focus on output."
— Johnson’s Baby
"The team gained unique insight into how their articles, posts, videos, and other assets directly impacted sales performance. This meant that the team could connect the content within their CRM campaigns to sales for the first time ever."
— O2 Telefonica
Knexus Platform works to strengthen your Salesforce Marketing Cloud campaigns
Work smarter, not harder, by supercharging SFMC campaigns
Automatically deliver personalized campaigns to every subscriber – dynamically matching product offers & recommendations with your most relevant articles, social posts, images, influencer collaborations, & UGC. Bid farewell to the manual tasks needed to run your Salesforce campaigns – everything from segmentation, content & product selection to populating email templates & optimizing each campaign is fully automated. Plus, Knexus plugs into SFMC quickly & easily.