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Inside this issue
Editors Comment
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Members Benefit From a Very Busy June
Knexions –
Four live Knexions to help you solve your business problems
New Members –
Avis joins Knexus Community
Upcoming Collaborative Sessions
- 24 June 2004 – Driving online transactions with compelling
content & strong content ownership
- 29 September 2004 – Customer Relationship Management
– Creating a Sustainable Value Proposition beyond the
Product
Our Latest Poll
Editors Comment
Members Benefit From a Very Busy June
Whether you attend one of our collaborative sessions or connect
with other members via our Knexions online service, Knexus
Community is extremely vibrant this month.
Last week members of Knexus Community addressed two of the
hottest topics affecting global brands in the eBusiness world-
Accessibility and Search Engine Marketing – through two separate
face-to-face gatherings.
The collaborative session on Accessibility was hosted by member
company and recognised leader in addressing Accessibility
issues, Standard Life. Members agreed that Accessibility is
not a on-off project but continual maintenance to comply with
regulations.
For members only – output now available with the key points
discussed at the session
The second session was on Search Engine Marketing, one of
the fastest moving issues. Members discussed the pros and
cons of the different methods of Search Engine Marketing,
such as Pay Per Click, Click Pimp and Search Engine Optimisation.
For members only – output now available for key tips, insight
and ideas.
And it doesn’t end there. We have four live Knexions, our
online service that matches executives with shared business
issues. If you are looking at Sales Force Effectiveness, Measurement,
Trademark Infringement with the Search Engines or Portal Technology,
make sure you join-a-Knexion to resolve your business challenges
by collaborating with your peer group.
Finally we are tackling the issue of driving online transactions
with compelling content and strong content ownership. Join
Hilton International and other members for this hot debate.
To reserve your place, register
now.
Knexions
Save time and money by connecting with your
peers
1 Sales Force Effectiveness – Are you trying to identify
how mobile tools and CRM can best support your remote sales
force? Here’s your chance to talk to one
of our members.
2 Portals – How do you use portal technology
to make multiple packaged solutions behave as one integrated
environment? Join-a-Knexion, click
here.
3 Measurement – A leading business services company
wants to benchmark with other eCommerce companies to determine
the cost of visits to its website. Join-a-Knexion, go
here.
4 Search Engines – Last week we reported a member
hit back at Google. We now have a Knexion on this hot topic.
if you want to find out how to get involved in preventing
search engines from alleged trademark infringements, click
here.
Leverage the power of the Community and start-a-Knexion
around your choosen subject.
Knexus Community members have full access and unlimited use
of the service.
For more information on Knexions click
here
New Members
Avis join Knexus Community
We want to welcome the new members that have joined us recently
from Avis, as we continue to grow and expand the membership.
Avis Rent A Car System, Inc. and its subsidiaries operate
the world’s second largest general-use car rental business.
The introduction of these high-calibre individuals from peer
group companies ensures Knexus Community grows stronger and
that you can access even more members who are relevant to
you and your business challenges.
To see a list of some of our members, click
here.
Find
out how you can get involved with Knexus Community, Europe’s
largest corporate Business Club and Network. Membership to
Knexus Community can save you significant time, by
quickly linking you to like-minded executives, and save you
money, by eliminating the costs of consultants.
Upcoming Collaborative Sessions
Driving Online Transactions with Compelling
Content and Strong Content Ownership 24 June 2004
Web traffic continues to grow at a rapid rate, making the
Web an increasingly important channel for customer transactions.
A key driver for ensuring success with customers online is
providing quality, compelling content on a consistent basis.
In the online environment, content carries the conversation
with customers.
This collaborative session is being hosted by Hilton International,
who will deliver a case study on its Content Strategy initiatives
to-date, followed by a roundtable discussion.
Click
here to register your attendance
Customer Relationship Management –
Creating a sustainable value proposition beyond the product
29 September 2004
Corporates need to think smarter and be able to predict their
customers’ behaviour. Following the hype of Customer
Relationship Management (CRM) systems having the ability to
deliver all the customer data, smart companies are waking
up to the fact that they need to be able to analyse this data
to predict their customer behaviour.
Syngenta has conducted a thorough insight into its customer
behaviour and will share its thinking with you.
Register
now for this collaborative session
Our Latest Poll
Results from Accessibility and Search Engine
Marketing
The poll on Accessibility showed that 66 per cent of members
thought they were on top of the regulation issues with 19
per cent conceding they needed to do more.
For Search Engine Marketing, Link Building was the most used
method in the Community, followed by search engine optimisation,
pay per inclusion and finally pay per click.
Check out the latest poll abut Content Strategy. To cast your
vote, click
here.
© 2004 Knexus Ltd – All rights reserved.
Knexus contact details: tel: +44 (0) 20 7631 4151 email:[email protected]
Mayfair House, 39 Great Portland Street, London, W1W 7JZ,
United Kingdom
Confidentiality – Digibiz
News is distributed in two versions – ‘Knexus Members’ and
‘ Friends of Knexus’. The corporate members version is distributed
only to paid members of the Knexus Digital Business community,
all of whom have met strict criteria for membership. Any information
that is confidential to the community appears only in the
member’s version.
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