Existing

Consumers increasingly ignore irrelevant emails from brands, lowering open & click-through rates whilst unsubscribe rates increase

Email campaigns are resource intensive and expensive to deliver

With Knexus

Kelly Evans

Products Signed Up: Reward credit card, Premium saver, Mortgage

Each subscriber’s newsletter has fully personalized content based on his/her profile, wants and needs

Latest products and offers are enriched with inspirational and educational content to deliver a more balanced, engaging experience

Delivery is fully automated and Knexus connects into your existing email marketing system

Knexus substantially increases campaign engagement and orders generated

Existing

Informational, educational and inspirational content plays an important role in convincing your customers to place their trust in you

Content is not optimized in digital journeys to help customers make decisions

With Knexus

Influential content is dynamically displayed in key digital journeys to improve engagement and conversion

The result is lower drop off rates and more orders

Machine learning delivers a fully automated approach (no manual effort and resource required)

Existing

Mobile apps are a primary source of traffic and engagement for many banks

Too many apps fail to deliver value beyond transactional benefits

80% of apps are deleted by the user within 3 months of being downloaded

With Knexus

Roger Nixon

Products Invested: Bonds, Equities

Knexus integrates most relevant content into the app for each user, in real time, based on their data

Personalized experiences improve brand affinity, growing cross & upsell performance