Achieve a Dynamic 360 Degree Customer View
Knexus uses customer data to understand each customers profile, behaviour, attitude, wants, life events and customer journey.
The platform works flexibly with a variety of data sources, such as Clickstream, transactions, CRM and analytics, together with real time behavioural tracking for anonymous visitors.
Knexus uses the latest machine learning and predictive analytics to generate powerful customer intelligence.
Create a Single, Virtual View of All Content
Knexus creates a single, virtual view of all marketing, social and product content available for your brand.
Every format and type of content asset, including videos, images and text, are automatically tagged using AI. Combined with existing content metadata, this creates rich content intelligence to support optimal decision making.
Knexus dynamic content capabilities include real time discovery and selection of the latest and best content for each customer, from all available sources.
Match Content to Individuals and Their Customer Journey
Knexus AI decision making engine matches the best content for a customer in real time using advanced analytics.
By combining a deep understanding of customers and their journeys, with a single view of all available content, Knexus delivers the most relevant content for each customer at the right time (at scale).
Deliver Highly Relevant Experiences for The Many Individuals
Knexus auto-integrates dynamic content into customer journeys, delivering personalized and highly relevant content experiences in real time across customer touchpoints including eCommerce, website, mobile app, email and chatbots.
Content delivery is through SEO optimized Widgets that integrate quickly and easily with existing CMS, email and other systems in your tech stack.
Continuously Optimize Content and Customer Journeys
Knexus optimizes content and customer journeys through continuous performance measurement and evaluation.
Using dynamic data, intelligence and analytics, the platform automatically adapts to provide the most compelling experience for your customers.
The integrated Insights mean you can quickly track and identify return on investment, customer journey effectiveness and content performance.