Industries: Retail

Today’s eCommerce shoppers demand more convenience, efficiency and experiences personalized to their individual interests and needs.

Knexus provides unique capabilities in helping eRetail brands integrate social and marketing content into their shopping experience alongside products and offers.

With real time, hyper-relevant content for each shopper and a fully automated, scalable approach, Knexus delivers a considerable performance uplift whilst substantially reducing cost and complexity.

Here’s how Knexus improves engagement & sales performance across owned digital channels

Single View of all Content

Knexus creates one a single view of all your content across different systems, with automated tagging and content intelligence

Personalized Newsletters

Knexus auto populates fully personalized content for each subscriber to transform subscriber engagement

Social Content Integration

Knexus dynamically integrates influential social media posts into buying journeys (e.g. product pages), to increase buying decisions

Mobile App Optimization

Engages mobile app users with hyper relevant content to boost cross sell and upsell performance

Single View of all Content

Brands content challenge

Brands are creating more content than ever before on multiple platforms

However, it’s difficult to understand, manage and query

Content is often created for a single purpose/period, then never used again

Making content work harder

Knexus searches all content across multiple sources, in real time

AI tags every piece & enriches it with machine learning

Content embedded within digital customer journeys in real time

Personalized Newsletters

Existing

Email marketing is a key primary tool for retailers to drive traffic and sales

But consumers are filtering out irrelevant emails, resulting in open & click-through rates going down whilst and unsubscribes increase

And email campaigns are resource intensive and expensive to deliver

With Knexus

Sophie West

Affinity: Dresses

Last Online: 2 days ago

Lifetime Value: > £1,500

Each subscribers' email contains fully personalized content based on his/her profile, wants and needs

Latest products and offers are enriched with best inspirational/informational content to deliver a more balanced and engaging experience

Delivery is fully automated and plugs into the existing email marketing systems

Substantially increases engagement and orders

Social Content Integration

Existing

Social media’s never been more important in influencing consumer buying decisions

Brands invest in social and influencers content, but it’s often siloed in the social channel only

Often content is not being leveraged at point of purchase to help shoppers make decisions

With Knexus

Social content is indexed in real-time and run through machine learning

Influential social content is dynamically displayed in product pages to improve conversion

AI and machine learning fully automate the approach (no manual effort and resource required)

Increases add-to-cart & conversion on product pages

Mobile App Optimization

Existing

Mobile apps are the fastest-growing platform for online purchases

Whether the primary objective is to engage and inform the customer, or to sell products, most apps don’t not take into account the individual customer’s profile

There’s a high probability of delivering an irrelevant, uninspiring customer experience: 80% of apps are deleted by the user within 3 months of being downloaded

With Knexus

Ellie Roberts

Interests: Running & Fitness

Last Online: 7 days ago

Favourite Products: Trainers & Gym Wear

Knexus integrates most relevant content into the app for each user, in real time, based on their data

Personalized experiences improve brand affinity, and grow both cross sell & upsell performance

Client Case Studies

Iconic Fashion brand automatically integrated influencer content into eCommerce buying journeys, acquiring more new customers and improving conversion.

  • 21%
    more
    new customers
  • 8%
    increase in
    conversion

Consumer Products company optimized content automatically at scale in their buying journeys to enhance the direct-to-consumer brand experience and improve conversion

  • 60%
    uplift in
    store traffic
  • 32%
    increase in
    eCommerce sales

Luxury products retailer automatically integrated social & marketing content into eCommerce journeys and made it highly relevant for shoppers to improve conversion

  • 11%
    increase in
    conversion
  • 14%
    lower
    drop off rates