The Importance of a Well Oiled Social Commerce Strategy for Retailers - knexus blog
December 07, 2016

The Importance of a Well Oiled Social Commerce Strategy for Retailers

Digital buyers worldwide are turning to social networks for many things such as reading reviews and staying on top of fashion trends. Social content enhances the experience across the customer journey with insights and entertainment. Personal and casual social content has the ability to show your products in context and demonstrate their value in more meaningful ways. Strong emotional ties lets the shopper imagine more clearly what owning the product would be like for them specifically, increasing the urge to buy.

The Importance of a Well Oiled Social Commerce Strategy for Retailers