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Inside this issue
Editors Comment
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Use the summer months wisely
Knexions®
–
Six Collaborative Opportunities Open to You
Upcoming Collaborative Sessions
- 15 September – Customer Portal – Delivering the Business
Value
- 29 September – Customer Relationship Management – Creating
a sustainable value proposition beyond the product
- Further session topics
Our Latest Poll
Editor’s Comment
Use the summer months wisely
Despite the fact that the holiday season is upon us, many
Knexus Community members are using this valuable time to connect
up with their peer groups. Since Knexions®, our online
secure network for knowledge and ideas, was launched there
have been many interesting collaborative opportunities launched
and participated in by our members – including five new opportunities
already this month!
Knexions is a real growth area for the Community which allows
you to:
- Start-a-Knexion to find peer group executives to help
you test, benchmark investment decisions, as well as generate
new ideas.
- Join-a-Knexion started by another company at any time
to gain insight to the business initiatives of companies
you respect.
- Monitor Knexions as an important source of market intelligence
on the emerging business issues and topics that other major
European and global companies are tackling.
So if you want to use the summer months to validate any planning
or thinking, use Knexions
to solve your business challenges. If you are not a subscriber
to Knexus Community and wish to Start-a-Knexion, you can either:
1. Apply for a membership subscription – this will provide
you with unlimited access to view, start or join Knexions,
together with lots of other benefits.
2. Pay As You Go – pay a one-off fee to Start-a-Knexion
or to Join-a-Knexion and meet other executives from blue-chip
companies that are interested in sharing their knowledge and
ideas with you.
For more information, to subscribe or pay as you go, please
contact us now: [email protected]
The next edition of Digibiz News will be in September.
Knexions®
Six Collaborative Opportunities Open to
You
1 Marketing – How do organisations address responsibility
for achieving best practise in online communications?
2 Collaboration – If you’re using or plan to
use Webex, a leading FMCG marketer, distributor and producer
wants to hear how you have or plan to gain value in your company
from investment.
3 Cost per visitor – Want to find out how your
operating costs compare with your peers? Benchmark in confidence
with a leading business services organisation.
4 Web Development – In-house vs Outsourcing –
which is the best method? Collaborate with members over which
method is the most suitable for your organisation.
5 Content Management Systems – Swap useful hints
and tips with real users to get the most out of using Interwoven
Teamsite, in this vendor free Knexion. Join a major communctions
group for this Knexion
6 Knowledge Management – How do other companies
set up a skills and expertise database for employees? If you
have done this already, collaborate with a global chemicals
manufacturer.
All Knexions are treated in the strictest confidence. Knexus
Community members have full access and unlimited use of the
service.
For more information on Knexions click
here
Upcoming Collaborative Sessions
Customer Portal – Delivering Business Value
15 September 2004
Customer Portal – Following a complete customer portal
rebuild last year, Royal Mail Group will share insights into
how it solved the challenge of providing a clear, easy and
direct route to its diverse product set with multiple brands,
without turning away its customers.
This collaborative session on 15 September will be hosted
by Royal Mail Group, who will deliver a case study on its
Web Strategy and how it delivered business value for the group
as a whole.
Click
here to register your attendance
Customer Relationship Management – Creating
a Sustainable Value Proposition beyond the Product 29 September
2004
Smart companies are waking up to the fact that they need
to be able to analyse their data to predict customer behaviour.
Syngenta’s global CRM team will share its approach and experience
to creating a value proposition beyond the product.
Register
now or contact
us to receive the agenda this collaborative session
Other topics to be covered in the 2004 programme include:
- Blended Learning
- eMarketing Best Practise
- Usability – Do you know what your customers are looking
at?
- Content Strategy
- B2B Marketplaces
- eProcurement
Membership to Knexus Community includes the opportunity to
utilise the Community to bring together a group of peers around
your topic of interest.
By hosting a collaborative session, you can test, share and
validate your ideas relating to a strategically important
business initiative within your company. Over 100 members
have hosted Community sessions to-date and enjoyed business
benefits including identifying new ideas, saving costs or
reducing time-to-market.
Knexus will invite target participants, organise the session,
tailor the agenda around your objectives, moderate and produce
appropriate outputs – all as part of your existing subscription.
Hosting will also raise your profile within the Community,
opening new collaborative opportunities. To discuss this opportunity
further, email
Lisa Barnett. All enquries will treated with the strictest
confidence.
Our Latest Poll
How is your company coping with Spam?
Our latest poll looks at how companies are dealing with the
issue of Spam? Tell us
how well or badly Spam email is affecting your organisation.
Our recent polls indicate 33 per cent of members believe their
capability and skills are nonexistent to deliver compelling
content; 48 per cent of members use Link Building as their
preferred method of Search Engine Marketing and 65 per cent
members are on top of the issues addressing Accessibility
and Compliance Leglisation.
© 2004 Knexus Ltd – All rights reserved.
Tel: +44 (0) 20 7631 4151 email:[email protected]
Mayfair House, 39 Great Portland Street, London, W1W 7JZ,
United Kingdom
Confidentiality – Digibiz
News is distributed in two versions – ‘Knexus Members’ and
‘ Friends of Knexus’. The corporate members version is distributed
only to paid members of the Knexus Digital Business community,
all of whom have met strict criteria for membership. Any information
that is confidential to the community appears only in the
member’s version.
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