Responding to the digital first generation of shoppers who expect engaging, personalized experiences, brands are generating more social and marketing content than ever before. From how-to videos & style or buyer guides, to celebrity endorsements and influencer’s inspirations, great content impacts buying behaviour.
But integrating this content into eCommerce in a resource and time effective way is a challenge, whilst ensuring the content is relevant and personalized for shoppers is key to maximising the impact. Knexus AI driven, fully automated and real time capabilities provide the ideal solution.
Here’s how Knexus can enable your brand to deliver hyper-relevant content experiences to customers at scale and speed, improving eCommerce conversion, average order value and sales.
Create a single, virtual view of your content
Ensures each customer gets the most relevant, best and latest content to help them make a buying decision
Understands your customers needs, wants and barriers
Uses machine learning and AI to generate powerful customer intelligence, such as customers profile, behaviour and journey
Selects the right content for each customer
Chooses the content that will be most helpful to each customer, based on their journey and needs, in real time
Auto integrates best content at scale and speed
Delivers the most relevant content experience for each customers across owned channels, or via the sales and customer service teams
How are brands using Knexus to Grow eCommerce Conversion
Integrate your most valuable content effectively into eCommerce buying journeys, to deliver relevance at scale & grow sales
Engage your brand site visitors with highly relevant content that helps them find and spend in your eCommerce shop
Client Case Studies
Luxury products retailer automatically integrated social & marketing content into eCommerce journeys and made it highly relevant for shoppers to improve conversion
drop off rates
Consumer Products company optimized content automatically at scale in their buying journeys to enhance the direct-to-consumer brand experience and improve conversion
World renowned football club integrated most relevant products & other high value content, within its brand site journeys to grow internal traffic to its eCommerce store