Content marketing is a major investment of budget, resource and focus for many marketing teams. Typically, marketers create up to three times more content than sales teams use. Yet salespeople often feel they don’t have the content they need to sell effectively.
Here's how Knexus can help you get the right content in front of each salesperson for the right customer at the right time, to improve conversion, grow share of wallet, increase category penetration and more.
Chooses the best content for each salesperson
Knexus AI decision making engine chooses the best content to support each salesperson’s live sales engagement or preparation
Delivers content into preferred sales interface
Knexus plugs into the systems interfaces your sales team use, including CRM, chatbot and contact centre screens, to deliver timely content that improves sales performance
Provides powerful sales content insights
Knexus integrated analytics provides powerful data and insights on where content is delivering better sales outcomes and which content works best
AI Decision Making Engine
Knexus is the AI decision making tool that slots in quickly and easily between existing content sources and customer data to power the selection of content for sales colleagues.
By dynamically tracking the widest, latest and best selection of content available, data on each salesperson's requirement and overall sales performance, Knexus automatically selects and delivers the best content to support sales conversations. It then continuously uses this data to optimize recommendations.
Simple Integration with API Interface
Knexus API architecture makes it simple and easy to plug the tool into the interface used by sales colleagues. Whether that's Salesforce, a chatbot or proprietary contact centre screen, content is delivered and displayed using flexible options to meet your working processes and sales objectives.
Similarly Knexus plugs into the existing marketing systems that define and orchestrate marketing objectives, leveraging that data to ensure success.
Powerful Data Analytics
Creating great content which doesn't get effectively utilized is frustrating. Not knowing which content delivers results is crippling when it comes to adopting an agile marketing approach, where you're able to test, learn and grow.
Knexus secure, Cloud Portal puts the marketing team in control, with integrated analytics providing powerful data on where content is delivering better sales outcomes and which content works best.
How are brands using Knexus to Improve Sales Team’s Performance
By empowering the sales team with highly relevant content for the right customer and at the right time, sales performance has improved with pipeline conversion increasing 20%.
Meantime, instead of spending time to find the right content for the right customer, sales reps are now spending 35% more time in selling.