Knexus Blog
Insights on How to Make Content Sell
Role of Dynamic Customer Profiles in creating 1-1 Personalized Customer Journeys
What is a Dynamic Customer Profile Today’s marketers have an unprecedented depth and breadth of data available on customer behaviour, interactions and expectations. That data is captured from a growing diversity of sources, such as ecommerce platforms, digital payment…
Role Of Relevant Content in Client Communications For Wealth and Asset Managers
Changing Investor Expectations When it comes to digital, it’s fair to say that Wealth & Asset Management firms haven’t lead the way. But times are changing fast and the industry has a growing appetite to engage its audiences more effectively. This change is driven…
Relevant Content Experience – A Ranking Signal For SEO
The days of universal ranking factors are now over in the age of constantly evolving machine learning search algorithms. There are very few consistent ranking factors in this new fluid world, but content will remain always on top. And if this content is relevant to…
4 Key Ways To Improve ROI By Delivering Dynamic Content Experiences
What Are Dynamic Content Experiences Dynamic content experiences change in real time to deliver the most up-to-date and relevant experience for a customer. This could be on a website, mobile app, email, landing page or other digital channel. Typical triggers for…
The role of machine learning in optimizing customer experiences
Rise of Machine Learning Arthur Samuel, who coined the term machine learning in 1959, said that “rather than teaching computers everything they need to know about the world and how to carry out tasks, it might be possible to teach them to learn for themselves”. In…
5 Reasons For Financial Services Marketers To Invest in Customer Experience
Importance and Benefits of Customer Experience Customer experience is a hot topic across companies, it’s not hard to understand why. Some of the fastest growing companies of recent times, such as Amazon and Uber, have created personalized, seamless experiences for…
Brands Need Smarter Customer Insights to Improve Relevance
Reaching The New Benchmark In Customer Expectations Digital transformation has created a huge shift in customer expectations. Today’s customers require a seamless , intuitive experience across channels, transparent product information and pricing, real-time contextual…
Role Of Internet Of Things For Individualization in Retail
Real-Time Customer Experience For Customers The Retail industry is on a mission, to provide a more responsive, real-time customer experience for customers. With Millennials becoming the dominant income generators and shoppers, the challenge for retailers is to deliver…
How AI improves content ROI and audience engagement with relevant content
Harness The Power Of AI Artificial Intelligence (AI) is a hot, hot topic as adoption sweeps across industries from financial services to retail, automating functions and enabling machine based decision making on a previously unimaginable scale. Alan Turing, the father…
Power of a Superior Customer Experience in Enabling Sales
Customer Experience A Strategic Priority For Financial Institutions A research study from the Digital Banking Report surveying 500 executives on their 2017 priorities found over 71% of financial institutions globally place ‘improving the customer experience’ as one of…
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